THE IMPACT OF SOCIAL RESPONSIBILITY ON THE MENTAL IMAGE - CASE STUDY OF THE SYRIAN INTERNATIONAL ACADEMY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A92791" target="_blank" >RIV/60460709:41110/23:92791 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.vedeckekonference.cz/index.php?option=com_content&view=article&id=90&Itemid=78&lang=en" target="_blank" >https://www.vedeckekonference.cz/index.php?option=com_content&view=article&id=90&Itemid=78&lang=en</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE IMPACT OF SOCIAL RESPONSIBILITY ON THE MENTAL IMAGE - CASE STUDY OF THE SYRIAN INTERNATIONAL ACADEMY

Popis výsledku v původním jazyce

Due to the development of various organizations, and the increasing innovations in their marketing methods to gain competitive advantages, various organizations have adopted plans to continue their presence in the markets. The mental image that exists in the minds of societies about a particular organization contributes to making decisions towards that organization. Therefore, various entities seek to benefit from their social responsibilities to gain a better mental image. The study aimed to identify the impact of the social responsibility of the Syrian International Academy on students. The authors use the descriptive analytical method. The results of the statistical analysis showed that there is an impact of the dimensions of social responsibility towards the mental image of the academy. The study presented a set of recommendations to improve the contribution of each dimension of social responsibility, which reflects positively on the mental image of the academy.

Název v anglickém jazyce

THE IMPACT OF SOCIAL RESPONSIBILITY ON THE MENTAL IMAGE - CASE STUDY OF THE SYRIAN INTERNATIONAL ACADEMY

Popis výsledku anglicky

Due to the development of various organizations, and the increasing innovations in their marketing methods to gain competitive advantages, various organizations have adopted plans to continue their presence in the markets. The mental image that exists in the minds of societies about a particular organization contributes to making decisions towards that organization. Therefore, various entities seek to benefit from their social responsibilities to gain a better mental image. The study aimed to identify the impact of the social responsibility of the Syrian International Academy on students. The authors use the descriptive analytical method. The results of the statistical analysis showed that there is an impact of the dimensions of social responsibility towards the mental image of the academy. The study presented a set of recommendations to improve the contribution of each dimension of social responsibility, which reflects positively on the mental image of the academy.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Masaryk Conference for Ph.D. Students and Young Researchers 2022, vol. XIII.

ISBN

978-80-87952-37-5

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

46-54

Název nakladatele

International Masaryk Conference for Ph.D. Students and Young Researchers 2022, vol. XIII.

Místo vydání

MAGNANIMITAS, Hradec Králové, Česká republika

Místo konání akce

Online

Datum konání akce

1. 1. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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