Marketing Management of Electronic Commerce in the Process of Current Marketing Management

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A96229" target="_blank" >RIV/60460709:41110/23:96229 - isvavai.cz</a>

Výsledek na webu

<a href="https://online.agris.cz/archive/2023/02/09" target="_blank" >https://online.agris.cz/archive/2023/02/09</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7160/aol.2023.150209" target="_blank" >10.7160/aol.2023.150209</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Management of Electronic Commerce in the Process of Current Marketing Management

Popis výsledku v původním jazyce

Electronic commerce is booming and has become a phenomenon of our time. While it only existed for a relatively short period of time, it left a significant mark on the current form of business, which can be referred to as the era of the information revolution. In the newly forming conditions, companies must adapt. Otherwise, they will disappear sooner or later. The article discusses the marketing management of electronic commerce with agricultural and food commodities. Its main purpose is to suggest a solution of possibility to strengthen the competitive position of companies with agricultural and food commodities trading mostly electronically by using a marketing management model n order to accomplish this. E-commerce provides opportunities for identifying the main weaknesses in marketing management of the company and recommending how they can be addressed. In addition, the best e-commerce marketing practices and tools are identified and recommended. The current ones are analysed and summarised as well as generalised knowledge of marketing management and electronic commerce and designated for solving problems in marketing management in e-commerce among selected companies that trade predominantly in research savings

Název v anglickém jazyce

Marketing Management of Electronic Commerce in the Process of Current Marketing Management

Popis výsledku anglicky

Electronic commerce is booming and has become a phenomenon of our time. While it only existed for a relatively short period of time, it left a significant mark on the current form of business, which can be referred to as the era of the information revolution. In the newly forming conditions, companies must adapt. Otherwise, they will disappear sooner or later. The article discusses the marketing management of electronic commerce with agricultural and food commodities. Its main purpose is to suggest a solution of possibility to strengthen the competitive position of companies with agricultural and food commodities trading mostly electronically by using a marketing management model n order to accomplish this. E-commerce provides opportunities for identifying the main weaknesses in marketing management of the company and recommending how they can be addressed. In addition, the best e-commerce marketing practices and tools are identified and recommended. The current ones are analysed and summarised as well as generalised knowledge of marketing management and electronic commerce and designated for solving problems in marketing management in e-commerce among selected companies that trade predominantly in research savings

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AGRIS on-line Papers in Economics and Informatics

ISSN

1804-1930

e-ISSN

1804-1930

Svazek periodika

XV

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

105-113

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85165056363