Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A96753" target="_blank" >RIV/60460709:41110/23:96753 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.7717/peerj-cs.1390" target="_blank" >https://doi.org/10.7717/peerj-cs.1390</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7717/peerj-cs.1390" target="_blank" >10.7717/peerj-cs.1390</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management

Popis výsledku v původním jazyce

Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build understanding, trust, and their image. The aim of this study was to identify key topics and trends communicated in connection with corporate social responsibility on the Twitter social network from 2017 to 2022. Analysis of 520,638 tweets by 168,134 unique users identified a predominance of environment-related topics: Sustainability, Climate Change, and Waste management. However, Charity remains the largest single topic. Based on the trend analysis, the areas of ESG, Social Impact, and Charity were identified as growth areas in communication, while Green and Philanthropy, on the other hand, were identified as decreasing.

Název v anglickém jazyce

Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management

Popis výsledku anglicky

Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build understanding, trust, and their image. The aim of this study was to identify key topics and trends communicated in connection with corporate social responsibility on the Twitter social network from 2017 to 2022. Analysis of 520,638 tweets by 168,134 unique users identified a predominance of environment-related topics: Sustainability, Climate Change, and Waste management. However, Charity remains the largest single topic. Based on the trend analysis, the areas of ESG, Social Impact, and Charity were identified as growth areas in communication, while Green and Philanthropy, on the other hand, were identified as decreasing.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

PeerJ Computer Science

ISSN

2376-5992

e-ISSN

2376-5992

Svazek periodika

9

Číslo periodika v rámci svazku

MAY 18 2023

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

30

Strana od-do

—

Kód UT WoS článku

000996333400001

EID výsledku v databázi Scopus

2-s2.0-85160691447