Changing consumer attitudes towards suboptimal foods: The effect of zero waste labeling

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F24%3A100317" target="_blank" >RIV/60460709:41110/24:100317 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1016/j.foodqual.2023.105095" target="_blank" >https://doi.org/10.1016/j.foodqual.2023.105095</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.foodqual.2023.105095" target="_blank" >10.1016/j.foodqual.2023.105095</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Changing consumer attitudes towards suboptimal foods: The effect of zero waste labeling

Popis výsledku v původním jazyce

Food waste is a significant issue in today's society, and it is essential to understand factors influencing consumer attitudes and perceptions towards suboptimal food products. In this study, it was aimed to investigate the impact of a “zero waste” label on consumer attitudes and perceptions towards suboptimal food products compared to optimal and suboptimal ones with and without the label. Online surveys with a total sample of 1,034 consumers were used in the research. The results showed that the addition of a “zero waste” label had significant impact on consumer attitudes and perceptions towards suboptimal food products, with no significant difference observed between attitudes and perceptions towards optimal and zero waste-labeled ones. Furthermore, it was found that consumers with higher ecological concern showed significant differences in attitudes and willingness to buy between optimal and suboptimal products, but these differences disappeared with the addition of the “zero waste” label. In contrast, consumers with low ecological concern showed significant differences in attitudes and willingness to buy between optimal and suboptimal products, even with the “zero waste” label. These findings suggest that policymakers and food producers could focus on increasing consumer awareness regarding the issue of food waste to reduce negative attitudes towards suboptimal food. Additionally, the results provide valuable insights for practitioners on how to promote suboptimal products and reduce food waste.

Název v anglickém jazyce

Changing consumer attitudes towards suboptimal foods: The effect of zero waste labeling

Popis výsledku anglicky

Food waste is a significant issue in today's society, and it is essential to understand factors influencing consumer attitudes and perceptions towards suboptimal food products. In this study, it was aimed to investigate the impact of a “zero waste” label on consumer attitudes and perceptions towards suboptimal food products compared to optimal and suboptimal ones with and without the label. Online surveys with a total sample of 1,034 consumers were used in the research. The results showed that the addition of a “zero waste” label had significant impact on consumer attitudes and perceptions towards suboptimal food products, with no significant difference observed between attitudes and perceptions towards optimal and zero waste-labeled ones. Furthermore, it was found that consumers with higher ecological concern showed significant differences in attitudes and willingness to buy between optimal and suboptimal products, but these differences disappeared with the addition of the “zero waste” label. In contrast, consumers with low ecological concern showed significant differences in attitudes and willingness to buy between optimal and suboptimal products, even with the “zero waste” label. These findings suggest that policymakers and food producers could focus on increasing consumer awareness regarding the issue of food waste to reduce negative attitudes towards suboptimal food. Additionally, the results provide valuable insights for practitioners on how to promote suboptimal products and reduce food waste.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

FOOD QUALITY AND PREFERENCE

ISSN

0950-3293

e-ISSN

0950-3293

Svazek periodika

114

Číslo periodika v rámci svazku

2024-05-01

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

1-10

Kód UT WoS článku

001154729400001

EID výsledku v databázi Scopus

2-s2.0-85182904011