Consumers' willingness to adopt genetically modified foods

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41330%2F20%3A85108" target="_blank" >RIV/60460709:41330/20:85108 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.emerald.com/insight/content/doi/10.1108/BFJ-04-2019-0260/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/BFJ-04-2019-0260/full/html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/BFJ-04-2019-0260" target="_blank" >10.1108/BFJ-04-2019-0260</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Consumers' willingness to adopt genetically modified foods

Popis výsledku v původním jazyce

Purpose This study investigates consumers willingness to adopt genetically modified foods (GM) and the role of innovation and behavioral determinants. Design/methodology/approach A new integrated model that expands the Health Belief Model (HBM) into the Innovation Diffusion Theory (IDT) was developed and examined. A total of 241 consumers were selected from the capital of Iran, Tehran, through a multistage random sampling. The data were analyzed using SEM PLS modeling. Findings The extended HBM model was able to predict about 84 percent of the variance changes in consumers willingness to adopt GM foods. The effects of net benefit and perceived compatibility on the willingness were also significant. In addition, the mediating effect of compatibility on the relationship between net benefit/self efficacy and willingness to adopt GM foods was also significant. Originality/value This study contributes to the literature by developing the HBM into the IDT to assess consumers willingness to adopt GM foods.

Název v anglickém jazyce

Consumers' willingness to adopt genetically modified foods

Popis výsledku anglicky

Purpose This study investigates consumers willingness to adopt genetically modified foods (GM) and the role of innovation and behavioral determinants. Design/methodology/approach A new integrated model that expands the Health Belief Model (HBM) into the Innovation Diffusion Theory (IDT) was developed and examined. A total of 241 consumers were selected from the capital of Iran, Tehran, through a multistage random sampling. The data were analyzed using SEM PLS modeling. Findings The extended HBM model was able to predict about 84 percent of the variance changes in consumers willingness to adopt GM foods. The effects of net benefit and perceived compatibility on the willingness were also significant. In addition, the mediating effect of compatibility on the relationship between net benefit/self efficacy and willingness to adopt GM foods was also significant. Originality/value This study contributes to the literature by developing the HBM into the IDT to assess consumers willingness to adopt GM foods.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

40101 - Agriculture

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

British Food Journal

ISSN

0007-070X

e-ISSN

1758-4108

Svazek periodika

123

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

18

Strana od-do

1-18

Kód UT WoS článku

000590840600001

EID výsledku v databázi Scopus

2-s2.0-85095810726