Analyzing Farmers' Behavior in the Adoption of Paid Digital Extension Service: Experimental Evidence of Rice Advice in Nigeria

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41340%2F24%3A101703" target="_blank" >RIV/60460709:41340/24:101703 - isvavai.cz</a>

Výsledek na webu

<a href="https://www-webofscience-com.infozdroje.czu.cz/wos/woscc/full-record/WOS:001380432600001" target="_blank" >https://www-webofscience-com.infozdroje.czu.cz/wos/woscc/full-record/WOS:001380432600001</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/s10745-024-00555-9" target="_blank" >10.1007/s10745-024-00555-9</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Analyzing Farmers' Behavior in the Adoption of Paid Digital Extension Service: Experimental Evidence of Rice Advice in Nigeria

Popis výsledku v původním jazyce

Adopting digital extension technologies by smallholder farmers in developing countries, particularly in Africa, is challenging due to various barriers, such as lack of infrastructure, farmers' low e-literary, and limited access to technology. Our study addresses farmers' attitudes toward the adoption of new technological approaches to bypass these barriers. We investigated how farmers perceive the paid extension approach and the usefulness of the services proposed. We employed an experimental design conducted in Jigawa and Kano states in Nigeria with a total sample size of 1560 rice farmers selected through a multistage stratified sampling approach. Three distinct paid extension services were randomly assigned to farmers grouped separately as a treatment and a control group. We first subjected the data to reliability, validity, and consistency tests using Cronbach's Alpha method to test the reliability and then applied the Partial-least Square Structural Equation Modeling method to analyze the data. Depending on the service, there are notable differences in the impact of "perceived usefulness" and "perceived ease of use" on "attitude," "adoption," and "actual use" on farmers' decisions. However, we found that a solid and favorable perception exists of farmers using paid digital extension services. Furthermore, our evidence suggests that price options and payment methods positively influence farmers' decisions to accept the assigned extension service. Our study contributes foremost to the empirical literature on farmers' behavior in adopting paid extension services and how much farmers might pay for the proposed service.

Název v anglickém jazyce

Analyzing Farmers' Behavior in the Adoption of Paid Digital Extension Service: Experimental Evidence of Rice Advice in Nigeria

Popis výsledku anglicky

Adopting digital extension technologies by smallholder farmers in developing countries, particularly in Africa, is challenging due to various barriers, such as lack of infrastructure, farmers' low e-literary, and limited access to technology. Our study addresses farmers' attitudes toward the adoption of new technological approaches to bypass these barriers. We investigated how farmers perceive the paid extension approach and the usefulness of the services proposed. We employed an experimental design conducted in Jigawa and Kano states in Nigeria with a total sample size of 1560 rice farmers selected through a multistage stratified sampling approach. Three distinct paid extension services were randomly assigned to farmers grouped separately as a treatment and a control group. We first subjected the data to reliability, validity, and consistency tests using Cronbach's Alpha method to test the reliability and then applied the Partial-least Square Structural Equation Modeling method to analyze the data. Depending on the service, there are notable differences in the impact of "perceived usefulness" and "perceived ease of use" on "attitude," "adoption," and "actual use" on farmers' decisions. However, we found that a solid and favorable perception exists of farmers using paid digital extension services. Furthermore, our evidence suggests that price options and payment methods positively influence farmers' decisions to accept the assigned extension service. Our study contributes foremost to the empirical literature on farmers' behavior in adopting paid extension services and how much farmers might pay for the proposed service.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

10511 - Environmental sciences (social aspects to be 5.7)

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

HUMAN ECOLOGY

ISSN

0300-7839

e-ISSN

0300-7839

Svazek periodika

52

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

1145-1156

Kód UT WoS článku

001380432600001

EID výsledku v databázi Scopus

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