CONSUMER BEHAVIOUR IN THE BREAD MARKET

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F19%3A43918458" target="_blank" >RIV/60461373:22810/19:43918458 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.icct.cz/AngiologyKlon-ICCT/media/system/2019/ICCT-2019-Proceedings.pdf" target="_blank" >https://www.icct.cz/AngiologyKlon-ICCT/media/system/2019/ICCT-2019-Proceedings.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CONSUMER BEHAVIOUR IN THE BREAD MARKET

Popis výsledku v původním jazyce

Bread has been one of the pillars of human diet since time immemorial. However, its ingredients change as human preferences evolve and alter. The objective of this research is to identify factors that play the main role in Czech consumers’ decision making when buying bread and assess their importance. By combining consumer behaviour, theoretic models and existing research, we compiled a set consisting of 17 criteria, whose importance was assessed by the respondents using a five-point scale. They claimed taste to be the most important aspect, while the least important one, quite surprisingly, emerged to be quality labelling. If the respondents actually noticed any quality labelling, they preferred the “Regional food” designation.

Název v anglickém jazyce

CONSUMER BEHAVIOUR IN THE BREAD MARKET

Popis výsledku anglicky

Bread has been one of the pillars of human diet since time immemorial. However, its ingredients change as human preferences evolve and alter. The objective of this research is to identify factors that play the main role in Czech consumers’ decision making when buying bread and assess their importance. By combining consumer behaviour, theoretic models and existing research, we compiled a set consisting of 17 criteria, whose importance was assessed by the respondents using a five-point scale. They claimed taste to be the most important aspect, while the least important one, quite surprisingly, emerged to be quality labelling. If the respondents actually noticed any quality labelling, they preferred the “Regional food” designation.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th International Conference on Chemical Technology

ISBN

978-80-88307-00-6

ISSN

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e-ISSN

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Počet stran výsledku

3

Strana od-do

79-81

Název nakladatele

Czech Society of Industrial Chemistry

Místo vydání

Prague

Místo konání akce

Mikulov

Datum konání akce

15. 4. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000515696600014