Building identities and relationships in commercial websites: a contrastive view of communication strategies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F10%3AA1100Z9Z" target="_blank" >RIV/61988987:17250/10:A1100Z9Z - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Building identities and relationships in commercial websites: a contrastive view of communication strategies

Popis výsledku v původním jazyce

This paper addresses the construction of identities and relationships as a communication strategy in commercial websites. Based on a corpus of Czech and British sites, the study applies an approach grounded in Critical Discourse Analysis and identifies ways in which text-producers attempt to create simulated identities for themselves and their readers, manipulating the reader?s mental models of the communicative situation for commercial gain. The author then addresses the texts? construction of virtualrelationships between the producer and the reader, both in terms of distance or closeness (negative and positive ?face?) and in terms of the equality or inequality of status of the two participants. The study also discusses the extent to which the corpusreveals contrastive differences in strategies and discourse preferences between the British and Czech websites.

Název v anglickém jazyce

Building identities and relationships in commercial websites: a contrastive view of communication strategies

Popis výsledku anglicky

This paper addresses the construction of identities and relationships as a communication strategy in commercial websites. Based on a corpus of Czech and British sites, the study applies an approach grounded in Critical Discourse Analysis and identifies ways in which text-producers attempt to create simulated identities for themselves and their readers, manipulating the reader?s mental models of the communicative situation for commercial gain. The author then addresses the texts? construction of virtualrelationships between the producer and the reader, both in terms of distance or closeness (negative and positive ?face?) and in terms of the equality or inequality of status of the two participants. The study also discusses the extent to which the corpusreveals contrastive differences in strategies and discourse preferences between the British and Czech websites.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

<a href="/cs/project/GA405%2F07%2F0176" target="_blank" >GA405/07/0176: Komunikativní a textové strategie v rozhlasové, časopisecké, komerční a akademické publicistice (kontrastivní analýza anglického a českého diskurzu)</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Discourse and Interaction

ISSN

1802-9930

e-ISSN

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Svazek periodika

3

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

16

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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