Web Site Assessment in the Airline Industry: An Empirical Study of GCC Airline Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F09%3A86077390" target="_blank" >RIV/61989100:27240/09:86077390 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Web Site Assessment in the Airline Industry: An Empirical Study of GCC Airline Companies

Popis výsledku v původním jazyce

Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution channels to online channels. Therefore, Web site quality is now considered a critical factor in attracting customers' attention and build loyalty. This paper proposes an Airline Website Assessment Index (AWAI) - an index that assesses the website's in four distinct areas transactional content, informational content, website design, and passenger enjoyment support. The AWAI scoring mechanism is explained and the index was applied on the top seven airline companies in the Arabian Gulf Cooperation Council (GCC) Countries. Finally, conclusions and implications derived from this study are presented. This paper wouldbe of a great help when Airlines' webs ites need to be evaluated or ranked.

Název v anglickém jazyce

Web Site Assessment in the Airline Industry: An Empirical Study of GCC Airline Companies

Popis výsledku anglicky

Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution channels to online channels. Therefore, Web site quality is now considered a critical factor in attracting customers' attention and build loyalty. This paper proposes an Airline Website Assessment Index (AWAI) - an index that assesses the website's in four distinct areas transactional content, informational content, website design, and passenger enjoyment support. The AWAI scoring mechanism is explained and the index was applied on the top seven airline companies in the Arabian Gulf Cooperation Council (GCC) Countries. Finally, conclusions and implications derived from this study are presented. This paper wouldbe of a great help when Airlines' webs ites need to be evaluated or ranked.

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

SECOND INTERNATIONAL CONFERENCE ON THE APPLICATIONS OF DIGITAL INFORMATION AND WEB TECHNOLOGIES (ICADIWT 2009)

ISBN

978-1-4244-4456-4

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

193-198

Název nakladatele

IEEE

Místo vydání

NEW YORK

Místo konání akce

Anglie

Datum konání akce

4. 8. 2009

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000288359000031