Gloffer – Searching implementation in sales portals and marketing strategies creation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F17%3A10238660" target="_blank" >RIV/61989100:27240/17:10238660 - isvavai.cz</a>

Výsledek na webu

<a href="http://ieeexplore.ieee.org/document/8102482/" target="_blank" >http://ieeexplore.ieee.org/document/8102482/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1109/ICETA.2017.8102482" target="_blank" >10.1109/ICETA.2017.8102482</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Gloffer – Searching implementation in sales portals and marketing strategies creation

Popis výsledku v původním jazyce

This article describes students work on a project called Gloffer. It combines knowledge from economy, marketing and information technologies. The primary goal of this article is to discuss problematics of searching in sales portals, full-text and also parametric. Here are described ways, how to optimize searching based on available relevant data. In the second part, marketing strategies for Gloffer are discussed and subsequently implemented in the portal environment. Various approaches to brand promotion and presentation, as well as products and services are described. Here is a description of the way, how students are involved in analyses and the subsequent realization of the student&apos;s proposed search procedures and related marketing communications of the Gloffer sales and demand portal.

Název v anglickém jazyce

Gloffer – Searching implementation in sales portals and marketing strategies creation

Popis výsledku anglicky

This article describes students work on a project called Gloffer. It combines knowledge from economy, marketing and information technologies. The primary goal of this article is to discuss problematics of searching in sales portals, full-text and also parametric. Here are described ways, how to optimize searching based on available relevant data. In the second part, marketing strategies for Gloffer are discussed and subsequently implemented in the portal environment. Various approaches to brand promotion and presentation, as well as products and services are described. Here is a description of the way, how students are involved in analyses and the subsequent realization of the student&apos;s proposed search procedures and related marketing communications of the Gloffer sales and demand portal.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

ICETA 2017 - 15th IEEE International Conference on Emerging eLearning Technologies and Applications, Proceedings

ISBN

978-1-5386-3296-3

ISSN

—

e-ISSN

neuvedeno

Počet stran výsledku

6

Strana od-do

129-134

Název nakladatele

IEEE

Místo vydání

Piscataway

Místo konání akce

Starý Smokovec

Datum konání akce

26. 10. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000425921300020