Some measures to detect the influencer on social network based on information propagation
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F19%3A10244239" target="_blank" >RIV/61989100:27240/19:10244239 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/61989100:27740/19:10244239
Výsledek na webu
<a href="https://dl.acm.org/doi/abs/10.1145/3326467.3326475?casa_token=HR9r9OwIyHcAAAAA:LqY_WAqiIKIKaZgvlDXs0x4ozVC7I4VFLKw9MjHOcA09loFS-aw7f-atRgkoYzLDG0yoLjVmvTI--A" target="_blank" >https://dl.acm.org/doi/abs/10.1145/3326467.3326475?casa_token=HR9r9OwIyHcAAAAA:LqY_WAqiIKIKaZgvlDXs0x4ozVC7I4VFLKw9MjHOcA09loFS-aw7f-atRgkoYzLDG0yoLjVmvTI--A</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1145/3326467.3326475" target="_blank" >10.1145/3326467.3326475</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Some measures to detect the influencer on social network based on information propagation
Popis výsledku v původním jazyce
Determining the influencer for a brand plays an important role in the influence marketing. The influencer makes a brand approaching goal customers easily and quickly. There are many current methods to measure the influence of a user. In this paper, a model for representing a social network is presented. It includes two main objects: users and tags. This model can represent relationship between these objects clearly. Besides that, some influence measures are proposed. They represent the ability of the influence on other people by relationships between users and the concern to user's tags, as well as the speed of the user's tag propagation on the social network. Based on them, the problem about determining the influencer of a specific brand on a social network is solved. Our method is tested in practice and gets some positive results. (C) 2019 ACM.
Název v anglickém jazyce
Some measures to detect the influencer on social network based on information propagation
Popis výsledku anglicky
Determining the influencer for a brand plays an important role in the influence marketing. The influencer makes a brand approaching goal customers easily and quickly. There are many current methods to measure the influence of a user. In this paper, a model for representing a social network is presented. It includes two main objects: users and tags. This model can represent relationship between these objects clearly. Besides that, some influence measures are proposed. They represent the ability of the influence on other people by relationships between users and the concern to user's tags, as well as the speed of the user's tag propagation on the social network. Based on them, the problem about determining the influencer of a specific brand on a social network is solved. Our method is tested in practice and gets some positive results. (C) 2019 ACM.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2019
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
ACM International Conference Proceeding Series 2019
ISBN
978-1-4503-6190-3
ISSN
—
e-ISSN
—
Počet stran výsledku
6
Strana od-do
"neuvedeno"
Název nakladatele
Association for Computing Machinery
Místo vydání
New York
Místo konání akce
Soul
Datum konání akce
26. 6. 2019
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
—