MANAŽERSKÉ KOMPETENCE A JEJICH VÝZNAM V OBLASTI MARKETINGU

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

MANAŽERSKÉ KOMPETENCE A JEJICH VÝZNAM V OBLASTI MARKETINGU

Popis výsledku v původním jazyce

The interest of each enterprise existing in still changing external economic environment is its success and competitiveness. On single workers and especially managers on single enterprise's management levels still greater requirements are laid, the managing of which is just one of presuppositions of successful competitiveness. These requirements and claims laid on managers are called managers' competencies the base of which is the personal manager's potential. Through its development, the meeting of requirements on manager's position performance is realized. Each manager should use his best effort in considering his own competencies and being aware of needs of his further development. The level of these competencies managing already at workers' accession to mangers' posts is influenced by their study and preparation for practice in the framework of university studies.

Název v anglickém jazyce

Manager´s competencies and theri significance in marketing

Popis výsledku anglicky

The interest of each enterprise existing in still changing external economic environment is its success and competitiveness. On single workers and especially managers on single enterprise's management levels still greater requirements are laid, the managing of which is just one of presuppositions of successful competitiveness. These requirements and claims laid on managers are called managers' competencies the base of which is the personal manager's potential. Through its development, the meeting of requirements on manager's position performance is realized. Each manager should use his best effort in considering his own competencies and being aware of needs of his further development. The level of these competencies managing already at workers' accession to mangers' posts is influenced by their study and preparation for practice in the framework of university studies.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing a obchod 2007

ISBN

978-80-8093-026-4

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

131-135

Název nakladatele

Národné lesnicke centrum

Místo vydání

Zvolen

Místo konání akce

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Datum konání akce

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Typ akce podle státní příslušnosti

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Kód UT WoS článku

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