ANALYZING THE EFFECTIVENESS OF MARKETING COMMUNICATION WITHIN THE FACULTY OF MINING AND GEOLOGY, VŠB-TU OSTRAVA AND VERIFYING HYPOTHESES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F13%3A86086187" target="_blank" >RIV/61989100:27350/13:86086187 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.asers.eu/asers_files/jres/JRES%20Volume%20IV%20Issue%206%202013.pdf" target="_blank" >http://www.asers.eu/asers_files/jres/JRES%20Volume%20IV%20Issue%206%202013.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

ANALYZING THE EFFECTIVENESS OF MARKETING COMMUNICATION WITHIN THE FACULTY OF MINING AND GEOLOGY, VŠB-TU OSTRAVA AND VERIFYING HYPOTHESES

Popis výsledku v původním jazyce

University managers face dynamic changes of environment which constraints them to innovate current approaches to managing the communication and to implement such a marketing approach into the management system that requires a high-quality communication mix created on the basis of marketing research. This article deals with results of the questionnaire survey performed in newly enrolled students of the Faculty of mining and geology, VŠB-TU Ostrava. The questionnaire survey was focused on reasons and motives which lead students to attend the faculty as well as on learning those elements of the communication mix which are privileged by students and which affect them within choosing the course, faculty and school. The article also contains defined and tested hypotheses which either confirm or disconfirm premises, defined by the authors. Results of the survey analyzed shall become the basis for suggesting the ideal communication mix which may be utilized by the school management in order to

Název v anglickém jazyce

ANALYZING THE EFFECTIVENESS OF MARKETING COMMUNICATION WITHIN THE FACULTY OF MINING AND GEOLOGY, VŠB-TU OSTRAVA AND VERIFYING HYPOTHESES

Popis výsledku anglicky

University managers face dynamic changes of environment which constraints them to innovate current approaches to managing the communication and to implement such a marketing approach into the management system that requires a high-quality communication mix created on the basis of marketing research. This article deals with results of the questionnaire survey performed in newly enrolled students of the Faculty of mining and geology, VŠB-TU Ostrava. The questionnaire survey was focused on reasons and motives which lead students to attend the faculty as well as on learning those elements of the communication mix which are privileged by students and which affect them within choosing the course, faculty and school. The article also contains defined and tested hypotheses which either confirm or disconfirm premises, defined by the authors. Results of the survey analyzed shall become the basis for suggesting the ideal communication mix which may be utilized by the school management in order to

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Research in Educational Sciences

ISSN

2068-8407

e-ISSN

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Svazek periodika

IV

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

14

Strana od-do

57-70

Kód UT WoS článku

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EID výsledku v databázi Scopus

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