THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F16%3A10236937" target="_blank" >RIV/61989100:27350/16:10236937 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf" target="_blank" >https://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY

Popis výsledku v původním jazyce

Decrease in the number of candidates, who want to study at universities, causes the need of marketing procedures being implemented into the management processes of universities, faculties as well as individual working places. At the times when the offer of the university studies greatly exceeds the actual demand, the most important seems to be positive references and a good name of the individual workplace. The value of the good name or more precisely of a brand and marketing procedures linked to building it may represent a significant competitive tool on the tertiary education market. The aim of this article is to present a specific marketing approach towards the brand building demonstrated on the example of the Institute of Economics and Management Systems of Faculty of Mining and Geology of VSB - TU Ostrava. In particular, the authors will present the outcomes of the research focusing on target groups and organisation of the institute&apos;s events.

Název v anglickém jazyce

THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY

Popis výsledku anglicky

Decrease in the number of candidates, who want to study at universities, causes the need of marketing procedures being implemented into the management processes of universities, faculties as well as individual working places. At the times when the offer of the university studies greatly exceeds the actual demand, the most important seems to be positive references and a good name of the individual workplace. The value of the good name or more precisely of a brand and marketing procedures linked to building it may represent a significant competitive tool on the tertiary education market. The aim of this article is to present a specific marketing approach towards the brand building demonstrated on the example of the Institute of Economics and Management Systems of Faculty of Mining and Geology of VSB - TU Ostrava. In particular, the authors will present the outcomes of the research focusing on target groups and organisation of the institute&apos;s events.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity: brands we love : conference proceedings from international scientific conference : 8th - 9th November 2016, Congress Hall of the Slovak Academy of Science, Smolenice, Slovak Republic. Part II

ISBN

978-80-8105-840-0

ISSN

1339-5726

e-ISSN

neuvedeno

Počet stran výsledku

12

Strana od-do

163-174

Název nakladatele

University of SS. Cyril and Methodius in Trnava

Místo vydání

Trnava

Místo konání akce

Slovak Acad Sci, Smolenice

Datum konání akce

8. 11. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000410451700016