The Information Sources for the Company Decision Making by Buying New Copmany Vehicles with regard to Electric Vehicles

Kód výsledku v IS VaVaI

RIV/61989100:27510/12:10225354 - isvavai.cz

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Information Sources for the Company Decision Making by Buying New Copmany Vehicles with regard to Electric Vehicles

Popis výsledku v původním jazyce

The current period is characterized by an exceptionally high increase in production and use of cars, increase of gas consumption and significant changes of climatic conditions. One of the possible ways of solutions, not only environmental but also economic problems, is utilization of electric-powered cars. The enlargement of the electric vehicles use as a new and untested technology market is necessary to be supported by marketing activities. This article offers a model of marketing communication to promote the expansion of electric cars to organizations, based on the marketing research, which was held in Czech Republic in 2010. The main objective of the article is to specify marketing communication tools, which are used by purchase decision of membersof decision making unit and identify proper communication sources of marketing stimuli to promote usage of electric vehicles in organizations.

Název v anglickém jazyce

The Information Sources for the Company Decision Making by Buying New Copmany Vehicles with regard to Electric Vehicles

Popis výsledku anglicky

The current period is characterized by an exceptionally high increase in production and use of cars, increase of gas consumption and significant changes of climatic conditions. One of the possible ways of solutions, not only environmental but also economic problems, is utilization of electric-powered cars. The enlargement of the electric vehicles use as a new and untested technology market is necessary to be supported by marketing activities. This article offers a model of marketing communication to promote the expansion of electric cars to organizations, based on the marketing research, which was held in Czech Republic in 2010. The main objective of the article is to specify marketing communication tools, which are used by purchase decision of membersof decision making unit and identify proper communication sources of marketing stimuli to promote usage of electric vehicles in organizations.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta academica karviniensia

ISSN

1212-415X

e-ISSN

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Svazek periodika

12

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

43-52

Kód UT WoS článku

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EID výsledku v databázi Scopus

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