A Model of Strategic Decision Making Using Decomposition SWOT-ANP Method

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F13%3A86086952" target="_blank" >RIV/61989100:27510/13:86086952 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ekf.vsb.cz/export/sites/ekf/frpfi/.content/galerie-dokumentu/final-1.pdf" target="_blank" >http://www.ekf.vsb.cz/export/sites/ekf/frpfi/.content/galerie-dokumentu/final-1.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

A Model of Strategic Decision Making Using Decomposition SWOT-ANP Method

Popis výsledku v původním jazyce

Decision-making deals with a large amount of attributes, factors and alternatives. strengths, weaknesses, opportunities and threats (SWOT) analysis is universally known and used tool which examines strengths and weaknesses of particular entity together with opportunities and threats of the entity?s environment. In this paper, the authors focus on lack of determination of the importance ranking for the SWOT factors that is biased by the original point method. The paper deals with a combined approach to decision making using fundamentals of the SWOT analysis together with decomposition multiple attribute decision making (MADM) method of Analytic Network Process (ANP). The aim of the paper is to assess the SWOT-ANP approach to the strategic decision making process as a model that can be used by firms to enhance the effectiveness of strategic decision making processes. The model is illustrated on a case study of a mobile phone manufacturer.

Název v anglickém jazyce

A Model of Strategic Decision Making Using Decomposition SWOT-ANP Method

Popis výsledku anglicky

Decision-making deals with a large amount of attributes, factors and alternatives. strengths, weaknesses, opportunities and threats (SWOT) analysis is universally known and used tool which examines strengths and weaknesses of particular entity together with opportunities and threats of the entity?s environment. In this paper, the authors focus on lack of determination of the importance ranking for the SWOT factors that is biased by the original point method. The paper deals with a combined approach to decision making using fundamentals of the SWOT analysis together with decomposition multiple attribute decision making (MADM) method of Analytic Network Process (ANP). The aim of the paper is to assess the SWOT-ANP approach to the strategic decision making process as a model that can be used by firms to enhance the effectiveness of strategic decision making processes. The model is illustrated on a case study of a mobile phone manufacturer.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

Výsledek vznikl pri realizaci vícero projektů. Více informací v záložce Projekty.

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Financial Management of Firms and Financial Institutions : 9th international scientific conference : 9th - 10th September 2013, Ostrava, Czech Republic : proceedings. [Part 1-3]

ISBN

978-80-248-3172-5

ISSN

2336-162X

e-ISSN

—

Počet stran výsledku

9

Strana od-do

172-180

Název nakladatele

VŠB-Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

9. 9. 2013

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—