MCDM Methods in Practice: Determining the Significance of PESTEL Analysis Criteria

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MCDM Methods in Practice: Determining the Significance of PESTEL Analysis Criteria

Popis výsledku v původním jazyce

Dominant attribute of long term worldwide economy development is the globalization, which without a doubt, significantly influences the competition. Character of the 21st century and continuous changes, in micro and macro environment of the enterprise therefore create the necessity for the enterprises to continuously look for ways how to succeed on the market. This paper provides a comprehensive framework for the analysis and evaluation of various factors necessary for the enterprises expansion into another countries. In a highly globalized world the enterprises have branches or SBU?s in several countries in an effort to grow and widen their business units, they try to do business in new geographical places and they try to utilize business opportunities. The selection of the right market where the enterprise wants to offer their products and services is a demanding task since the individual has to consider and efficiently evaluate macro factors by utilizing PESTEL analysis.Strategic de

Název v anglickém jazyce

MCDM Methods in Practice: Determining the Significance of PESTEL Analysis Criteria

Popis výsledku anglicky

Dominant attribute of long term worldwide economy development is the globalization, which without a doubt, significantly influences the competition. Character of the 21st century and continuous changes, in micro and macro environment of the enterprise therefore create the necessity for the enterprises to continuously look for ways how to succeed on the market. This paper provides a comprehensive framework for the analysis and evaluation of various factors necessary for the enterprises expansion into another countries. In a highly globalized world the enterprises have branches or SBU?s in several countries in an effort to grow and widen their business units, they try to do business in new geographical places and they try to utilize business opportunities. The selection of the right market where the enterprise wants to offer their products and services is a demanding task since the individual has to consider and efficiently evaluate macro factors by utilizing PESTEL analysis.Strategic de

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 10th European Conference on Management Leadership and Governance, ECMLG 2014 : VERN' University of Applied Sciences Zagreb, Republic of Croatia : 13-14 November 2014

ISBN

978-1-910309-75-9

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

418-427

Název nakladatele

Academic Conferences and Publishing International

Místo vydání

Reading

Místo konání akce

Záhřeb

Datum konání akce

13. 11. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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