MCDM Methods in Practice: Determining Importance of PESTEL Analysis Criteria

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86090663" target="_blank" >RIV/61989100:27510/14:86090663 - isvavai.cz</a>

Výsledek na webu

<a href="http://msed.vse.cz/msed_2014/article/362-Dockalikova-Iveta-paper.pdf" target="_blank" >http://msed.vse.cz/msed_2014/article/362-Dockalikova-Iveta-paper.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MCDM Methods in Practice: Determining Importance of PESTEL Analysis Criteria

Popis výsledku v původním jazyce

Today, significant aspects of a business environment in which many companies operate represent turbulence and continuous globalization, one of the most significant competitive advantages is also the quality of decision making processes especially from the perspective of adequate integration of risk and uncertainty into these processes. A company which wants to survive and successfully develop is forced to deal with development trends which are influencing the company and its outside environment. Continuous changes in micro and macro perspectives create the necessity to constantly search for ways to ensure that the company succeeds at the market. This paper presents a comprehensive framework for the analysis and evaluation of various factors necessary in order to begin the company?s expansion. This task is quite difficult and it is necessary to consider and efficiently analyze factors of macro environment by utilizing PESTEL analysis. Main aim of this paper is to execute an analysis of

Název v anglickém jazyce

MCDM Methods in Practice: Determining Importance of PESTEL Analysis Criteria

Popis výsledku anglicky

Today, significant aspects of a business environment in which many companies operate represent turbulence and continuous globalization, one of the most significant competitive advantages is also the quality of decision making processes especially from the perspective of adequate integration of risk and uncertainty into these processes. A company which wants to survive and successfully develop is forced to deal with development trends which are influencing the company and its outside environment. Continuous changes in micro and macro perspectives create the necessity to constantly search for ways to ensure that the company succeeds at the market. This paper presents a comprehensive framework for the analysis and evaluation of various factors necessary in order to begin the company?s expansion. This task is quite difficult and it is necessary to consider and efficiently analyze factors of macro environment by utilizing PESTEL analysis. Main aim of this paper is to execute an analysis of

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 8th International Days of Statistics and Economics : conference proceedings : September 11-13, 2014, Prague, Czech Republic

ISBN

978-80-87990-02-5

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

334-344

Název nakladatele

Melandrium

Místo vydání

Slaný

Místo konání akce

Praha

Datum konání akce

11. 9. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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