Assessment of Corporate Social Responsibility by using AHP Method together with Group Decision Making

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Assessment of Corporate Social Responsibility by using AHP Method together with Group Decision Making

Popis výsledku v původním jazyce

The main goal of this paper is connected with a complex CSR assessment of selected banking organizations operating in the Czech Republicby using the Analytic Hierarchy Process method (AHP). To overcome a subjectivity following from an individual expert´sopinion a group of academics and non-academic were asked to participate in a preferences appraisal of criteria and sub-criteria of a hierarchically structured decision-making task based on Saaty´s Pairwise Comparison method. Final results are describedwith respect to a distributive mode synthesis and an ideal mode synthesis. Both syntheses bring the same ranking of the organizations within the sample. Česká spořitelna, a.s. achieves the best scores and it is considered to be the ideal in all economicand social sub-criteria. Komerční banka, a.s. takes a second place and it achieves the ideal values in the whole environmental field. UniCreditbank Czech Republic, a.s. is placed in the third position.

Název v anglickém jazyce

Assessment of Corporate Social Responsibility by using AHP Method together with Group Decision Making

Popis výsledku anglicky

The main goal of this paper is connected with a complex CSR assessment of selected banking organizations operating in the Czech Republicby using the Analytic Hierarchy Process method (AHP). To overcome a subjectivity following from an individual expert´sopinion a group of academics and non-academic were asked to participate in a preferences appraisal of criteria and sub-criteria of a hierarchically structured decision-making task based on Saaty´s Pairwise Comparison method. Final results are describedwith respect to a distributive mode synthesis and an ideal mode synthesis. Both syntheses bring the same ranking of the organizations within the sample. Česká spořitelna, a.s. achieves the best scores and it is considered to be the ideal in all economicand social sub-criteria. Komerční banka, a.s. takes a second place and it achieves the ideal values in the whole environmental field. UniCreditbank Czech Republic, a.s. is placed in the third position.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 8th International Days of Statistics and Economics : conference proceedings : September 11-13, 2014, Prague, Czech Republic

ISBN

978-80-87990-02-5

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

1430 - 1440

Název nakladatele

Melandrium

Místo vydání

Slaný

Místo konání akce

Praha

Datum konání akce

11. 9. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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