Multiple Attribute Decision Making Methods Applied in Evaluation of Corporate Social Responsibility

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Multiple Attribute Decision Making Methods Applied in Evaluation of Corporate Social Responsibility

Popis výsledku v původním jazyce

Another possibility to assess CSR performance of a selected sample of organizations is connected with a usage of multiple attribute decision making methods (MADM methods). The main goal of this paper is connected with the application of the Analytic Hierarchy Process method (AHP) in a complex CSR assessment of selected food processing organizations operating in the Czech Republic (Plzeňský Prazdroj, a.s., Nestlé Česko, s.r.o. and Agrofert Holding, a.s.). To overcome a subjectivity following from an individual expert´s opinion a group of academics and non-academic is asked to participate in a preferences appraisal of criteria and sub-criteria of a hierarchically structured decision-making task based on Saaty´s Pairwise Comparison method. According to adeterministic approach, expert judgements are synthesised by computations of a weighted geometric mean. Final results are described with respect to a distributive mode synthesis and an ideal mode synthesis.

Název v anglickém jazyce

Multiple Attribute Decision Making Methods Applied in Evaluation of Corporate Social Responsibility

Popis výsledku anglicky

Another possibility to assess CSR performance of a selected sample of organizations is connected with a usage of multiple attribute decision making methods (MADM methods). The main goal of this paper is connected with the application of the Analytic Hierarchy Process method (AHP) in a complex CSR assessment of selected food processing organizations operating in the Czech Republic (Plzeňský Prazdroj, a.s., Nestlé Česko, s.r.o. and Agrofert Holding, a.s.). To overcome a subjectivity following from an individual expert´s opinion a group of academics and non-academic is asked to participate in a preferences appraisal of criteria and sub-criteria of a hierarchically structured decision-making task based on Saaty´s Pairwise Comparison method. According to adeterministic approach, expert judgements are synthesised by computations of a weighted geometric mean. Final results are described with respect to a distributive mode synthesis and an ideal mode synthesis.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of ECMLG 2014 : the 10th European Conference on Management Leadership and Governance : Zagreb, Republic of Croatia, 13-14 November 2014

ISBN

978-1-910309-77-3

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

"neuvedeny"

Název nakladatele

Academic Conferences and Publishing International

Místo vydání

Reading

Místo konání akce

Záhřeb

Datum konání akce

13. 11. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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