Television and Advertising

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86091832" target="_blank" >RIV/61989100:27510/14:86091832 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Television and Advertising

Popis výsledku v původním jazyce

This article deals with the basic aspects of television advertising operation on the Czech media market. For most of the media (especially private) advertising means the basic source of financing and it also represents the basic element endeavoring to attract the final consumer's senses. Television has an influence on its viewers it has become a communication media appropriate for reaching as large as possible amount of population. It is ideal for conveying the emotions it is particularly able immediately and strongly to influence opinions of large numbers of the public, since through it is possible to catch both sound and picture. Digitalization of television broadcasting contributed to the fragmentation of to that time already shattered media marketand the ban on advertising would considerably complicate financing the Czech television functioning. This paper is aimed at describing and evaluating the types of television advertising, advertising space, and the weaknesses of television

Název v anglickém jazyce

Television and Advertising

Popis výsledku anglicky

This article deals with the basic aspects of television advertising operation on the Czech media market. For most of the media (especially private) advertising means the basic source of financing and it also represents the basic element endeavoring to attract the final consumer's senses. Television has an influence on its viewers it has become a communication media appropriate for reaching as large as possible amount of population. It is ideal for conveying the emotions it is particularly able immediately and strongly to influence opinions of large numbers of the public, since through it is possible to catch both sound and picture. Digitalization of television broadcasting contributed to the fragmentation of to that time already shattered media marketand the ban on advertising would considerably complicate financing the Czech television functioning. This paper is aimed at describing and evaluating the types of television advertising, advertising space, and the weaknesses of television

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Znalosti pro tržní praxi 2014 média a komunikace v 21. století : sborník z mezinárodní vědecké konference, konané 11. - 12. září 2014 v Olomouci

ISBN

978-80-87533-07-9

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

515-523

Název nakladatele

Societas Scientiarum Olomucensis II.

Místo vydání

Olomouc

Místo konání akce

Olomouc

Datum konání akce

11. 9. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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