Shopping Typology of Generation Y in selected European Union Countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86097492" target="_blank" >RIV/61989100:27510/16:86097492 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf" target="_blank" >http://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Shopping Typology of Generation Y in selected European Union Countries

Popis výsledku v původním jazyce

The main aim of this paper was to create a shopping typology of Generation Y in two European Union countries, the Czech Republic and Slovakia. Data were collected by questioning. Generation Y individuals of both countries served as a population for the survey. The sample consisted of 218 Generation Y individuals from the Czech Republic and 162 from Slovakia. The sample was chosen with the judgemental sampling. Several statistical methods were used to get the proper results, namely basic descriptive statistics, Pearson's χ2 and factor and cluster analyses as the main methods. As the result of the study several segments were determined separately in both countries. Although both countries are the members of the European Union and have long common history, some differences in typologies were found. Also various common characteristics were observed, e.g. the prevailing preference of online sources of information, tendency to shop online and reliance on own judgement before the choice of the product.

Název v anglickém jazyce

Shopping Typology of Generation Y in selected European Union Countries

Popis výsledku anglicky

The main aim of this paper was to create a shopping typology of Generation Y in two European Union countries, the Czech Republic and Slovakia. Data were collected by questioning. Generation Y individuals of both countries served as a population for the survey. The sample consisted of 218 Generation Y individuals from the Czech Republic and 162 from Slovakia. The sample was chosen with the judgemental sampling. Several statistical methods were used to get the proper results, namely basic descriptive statistics, Pearson's χ2 and factor and cluster analyses as the main methods. As the result of the study several segments were determined separately in both countries. Although both countries are the members of the European Union and have long common history, some differences in typologies were found. Also various common characteristics were observed, e.g. the prevailing preference of online sources of information, tendency to shop online and reliance on own judgement before the choice of the product.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 3rd International Conference on European Integration 2016 : ICEI 2016 : [Part 1-2] : May 19-20, 2016, Ostrava, Czech Republic

ISBN

978-80-248-3911-0

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

443-454

Název nakladatele

VŠB - Technická univerzita Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

19. 5. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000387986300049