Generation Y Attitudes to Shopping: A Comparison of Czech Republic and Slovakia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86094661" target="_blank" >RIV/61989100:27510/16:86094661 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=209&cp=" target="_blank" >http://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=209&cp=</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2016.01.03" target="_blank" >10.7441/joc.2016.01.03</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Generation Y Attitudes to Shopping: A Comparison of Czech Republic and Slovakia

Popis výsledku v původním jazyce

This paper presents the results of research focused on Generation Y behavior in two countries, Czech Republic and Slovakia. The main objective of this article is to describe basic characteristics of Generation Y general behavior as well as define specifics of shopping behavior of this generational cohort. Regarding to shopping behavior attitudes to retailers, brands, sales and discount offers were examined. The research was conducted in Czech Republic and Slovakia. People born between 1980 and 2000 known as Generation Y served as a population. The sample consisted of 380 respondents, 162 from Slovak Republic and 218 from Czech Republic. Results of analysis indicate that shopping is perceived as a leisure activity which brings fun and pleasure. A particular product is chosen before the shopping place. Approx. two thirds search information online, but quite a big group prefers both searching information and purchase offline. Brands are considered to be the symbols and guarantors of quality, but also uselessly expensive. A positive attitude to sales and discount offers was observed.

Název v anglickém jazyce

Generation Y Attitudes to Shopping: A Comparison of Czech Republic and Slovakia

Popis výsledku anglicky

This paper presents the results of research focused on Generation Y behavior in two countries, Czech Republic and Slovakia. The main objective of this article is to describe basic characteristics of Generation Y general behavior as well as define specifics of shopping behavior of this generational cohort. Regarding to shopping behavior attitudes to retailers, brands, sales and discount offers were examined. The research was conducted in Czech Republic and Slovakia. People born between 1980 and 2000 known as Generation Y served as a population. The sample consisted of 380 respondents, 162 from Slovak Republic and 218 from Czech Republic. Results of analysis indicate that shopping is perceived as a leisure activity which brings fun and pleasure. A particular product is chosen before the shopping place. Approx. two thirds search information online, but quite a big group prefers both searching information and purchase offline. Brands are considered to be the symbols and guarantors of quality, but also uselessly expensive. A positive attitude to sales and discount offers was observed.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Competitiveness

ISSN

1804-171X

e-ISSN

—

Svazek periodika

8

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

17

Strana od-do

38-54

Kód UT WoS článku

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EID výsledku v databázi Scopus

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