SIZE AND REGIONAL VARIETIES OF COMMUNAL MARKETING IN THE CZECH REPUBLIC

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A10236562" target="_blank" >RIV/61989100:27510/17:10236562 - isvavai.cz</a>

Výsledek na webu

<a href="http://pjms.zim.pcz.pl/resources/html/article/details?id=156534" target="_blank" >http://pjms.zim.pcz.pl/resources/html/article/details?id=156534</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17512/pjms.2017.15.2.24" target="_blank" >10.17512/pjms.2017.15.2.24</a>

Jazyk výsledku

angličtina

Název v původním jazyce

SIZE AND REGIONAL VARIETIES OF COMMUNAL MARKETING IN THE CZECH REPUBLIC

Popis výsledku v původním jazyce

Territorial marketing became one of the most useful devices of communal managements. Naturally, communities form complex and entirely specific entities and that is why numerous peculiar features are concomitant to territorial marketing. The purpose of this article is to show the state of municipal marketing and to monitor this type of marketing within contemporary communal practice in the Czech Republic. Larger communities turned out to be more fastidious and prefer to bait primarily people with university education while their smaller peers are thankful for any new inhabitants. Larger communities also prefer foreign investors and regard journalists in the framework of relationship marketing more. Apart from size peculiarities there appeared also numerous regional specifics of communal marketing in the country, which are in consonance with genuine features of these territories.

Název v anglickém jazyce

SIZE AND REGIONAL VARIETIES OF COMMUNAL MARKETING IN THE CZECH REPUBLIC

Popis výsledku anglicky

Territorial marketing became one of the most useful devices of communal managements. Naturally, communities form complex and entirely specific entities and that is why numerous peculiar features are concomitant to territorial marketing. The purpose of this article is to show the state of municipal marketing and to monitor this type of marketing within contemporary communal practice in the Czech Republic. Larger communities turned out to be more fastidious and prefer to bait primarily people with university education while their smaller peers are thankful for any new inhabitants. Larger communities also prefer foreign investors and regard journalists in the framework of relationship marketing more. Apart from size peculiarities there appeared also numerous regional specifics of communal marketing in the country, which are in consonance with genuine features of these territories.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Polish Journal of Management Studies

ISSN

2081-7452

e-ISSN

—

Svazek periodika

15

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

11

Strana od-do

262-272

Kód UT WoS článku

000404991500024

EID výsledku v databázi Scopus

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