Ownership´s character as a factor determining perception of communication media in the gender context

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Ownership´s character as a factor determining perception of communication media in the gender context

Popis výsledku v původním jazyce

In present time, the media significantly influence the events of every-day life. The nature of their ownership, i.e. their public or private character, may be an important factor when perceiving individual media. Main aim of this paper is to find out what is the opinion of the respondents towards the media, especially in the area of their credibility. In addition, there is an effort to determine whether the respondents prefer a certain type of media and which type it is. Subsequently, these re-search activities were focused on the fact whether the mentioned character of the medium ownership in respondents has the impact on its perceiving, whether this perception is also influenced by the gender division. The research was focused on the so-called Generation Z. The Chi-square test of independence served to confirm or reject the established hypotheses. Social media were not included in the currently conducted research, so that we could compare the research projects carried out with the benefit of hindsight.

Název v anglickém jazyce

Ownership´s character as a factor determining perception of communication media in the gender context

Popis výsledku anglicky

In present time, the media significantly influence the events of every-day life. The nature of their ownership, i.e. their public or private character, may be an important factor when perceiving individual media. Main aim of this paper is to find out what is the opinion of the respondents towards the media, especially in the area of their credibility. In addition, there is an effort to determine whether the respondents prefer a certain type of media and which type it is. Subsequently, these re-search activities were focused on the fact whether the mentioned character of the medium ownership in respondents has the impact on its perceiving, whether this perception is also influenced by the gender division. The research was focused on the so-called Generation Z. The Chi-square test of independence served to confirm or reject the established hypotheses. Social media were not included in the currently conducted research, so that we could compare the research projects carried out with the benefit of hindsight.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 12th International Conference on Strategic Management and its Support by Information Systems: May 25th-26th, 2017, Ostrava, Czech Republic

ISBN

978-80-248-4046-8

ISSN

2570-5776

e-ISSN

neuvedeno

Počet stran výsledku

13

Strana od-do

65-77

Název nakladatele

VŠB - Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

25. 5. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000417344100007