Intergeneration Comparison of the Perception of Communication Media in the Context of the Nature of their Ownership

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86098195" target="_blank" >RIV/61989100:27510/16:86098195 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Intergeneration Comparison of the Perception of Communication Media in the Context of the Nature of their Ownership

Popis výsledku v původním jazyce

Media are an integral part of the life of every society. The nature of their ownership, i.e. their public or private character, may be an important factor when perceiving individual media. The author’s objective is to ascertain the respondents’ general opinion of the media, above all, in the area of their credibility. Subsequently, these research activities were focused on the fact whether the mentioned character of the medium ownership in respondents has the impact on its perceiving, whether this perception is also influenced by the age or the gender division. The research was primarily focused on the so-called Generation Y and Generation Z. The Chi-square test of independence served to confirm or reject the established hypotheses. Social media were not included in the currently conducted research, so that we could compare the research projects carried out with the benefit of hindsight.)

Název v anglickém jazyce

Intergeneration Comparison of the Perception of Communication Media in the Context of the Nature of their Ownership

Popis výsledku anglicky

Media are an integral part of the life of every society. The nature of their ownership, i.e. their public or private character, may be an important factor when perceiving individual media. The author’s objective is to ascertain the respondents’ general opinion of the media, above all, in the area of their credibility. Subsequently, these research activities were focused on the fact whether the mentioned character of the medium ownership in respondents has the impact on its perceiving, whether this perception is also influenced by the age or the gender division. The research was primarily focused on the so-called Generation Y and Generation Z. The Chi-square test of independence served to confirm or reject the established hypotheses. Social media were not included in the currently conducted research, so that we could compare the research projects carried out with the benefit of hindsight.)

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Managing and Modelling of Financial Risks : proceedings of the 8th international scientific conference : September 5-6, 2016, Ostrava, Czech Republic

ISBN

978-80-248-3994-3

ISSN

2464-6970

e-ISSN

2464-6989

Počet stran výsledku

11

Strana od-do

588-598

Název nakladatele

VŠB - Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

5. 9. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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