Are They Different? A Behavioral Study of Digital Music Listeners in EU Context

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F18%3A10240207" target="_blank" >RIV/61989100:27510/18:10240207 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ekf.vsb.cz/export/sites/ekf/icei-old/.content/galerie-dokumentu/ICEI-2018_Proceedings.pdf" target="_blank" >https://www.ekf.vsb.cz/export/sites/ekf/icei-old/.content/galerie-dokumentu/ICEI-2018_Proceedings.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Are They Different? A Behavioral Study of Digital Music Listeners in EU Context

Popis výsledku v původním jazyce

The paper deals with analysis of consumer behaviour on the digital music market. The development of music industry over the last two decades is one of transformation: from physical to digital; downloads to streaming; ownership to access. The main goal is to investigate how such technological transformation has affected consumer behaviour of listeners across distinct age groups (Generation X and Generation Y) and across two EU markets (Czech, British). The study is based on on-line survey conducted in both countries. The findings indicate the substantial effect of age categories and country of residence on discussed attributes of consumer behaviour (intensity of listening to digital music, platform of listening to digital music, willingness of monthly payment for digital music). This article also discusses the tendency to pirate download.

Název v anglickém jazyce

Are They Different? A Behavioral Study of Digital Music Listeners in EU Context

Popis výsledku anglicky

The paper deals with analysis of consumer behaviour on the digital music market. The development of music industry over the last two decades is one of transformation: from physical to digital; downloads to streaming; ownership to access. The main goal is to investigate how such technological transformation has affected consumer behaviour of listeners across distinct age groups (Generation X and Generation Y) and across two EU markets (Czech, British). The study is based on on-line survey conducted in both countries. The findings indicate the substantial effect of age categories and country of residence on discussed attributes of consumer behaviour (intensity of listening to digital music, platform of listening to digital music, willingness of monthly payment for digital music). This article also discusses the tendency to pirate download.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 4th International Conference on European Integration 2018 : ICEI 2018 : May 17-18, 2018, Ostrava, Czech Republic. 1st part

ISBN

978-80-248-4169-4

ISSN

2571-029X

e-ISSN

—

Počet stran výsledku

9

Strana od-do

1317-1325

Název nakladatele

VŠB - Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

17. 5. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000462093400149