Food quality perception in the context of product origin in European Union countries: A study of generation Baby Boomers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F18%3A10240416" target="_blank" >RIV/61989100:27510/18:10240416 - isvavai.cz</a>

Výsledek na webu

<a href="https://is.muni.cz/repo/1459476/ICEI-2018_Proceedings.pdf#page=1572" target="_blank" >https://is.muni.cz/repo/1459476/ICEI-2018_Proceedings.pdf#page=1572</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Food quality perception in the context of product origin in European Union countries: A study of generation Baby Boomers

Popis výsledku v původním jazyce

The paper is focused on food quality perception in the context of product origin in European Union countries from the perspective of Baby Boomers generation. Its aim is to discover whether consumers of this generation consider food product origin as an indicator of product quality, to analyse the role of product origin in their purchase decision, to identify preference for product origin, to compare perceived quality of products originating from the Czech Republic or other European Union countries, and to identify European Union countries associated with high-quality and low-quality food. Theoretical background is related to impact of country of product origin on product quality perception, also generation Baby Boomers is characterized. In empirical part, the results of research study are presented. A total of 206 Baby Boomers respondents in the Czech Republic were interviewed. Chi-square test was undertaken to determine whether the way how consumers perceive the food quality and origin depends on their socio-demographic characteristics.

Název v anglickém jazyce

Food quality perception in the context of product origin in European Union countries: A study of generation Baby Boomers

Popis výsledku anglicky

The paper is focused on food quality perception in the context of product origin in European Union countries from the perspective of Baby Boomers generation. Its aim is to discover whether consumers of this generation consider food product origin as an indicator of product quality, to analyse the role of product origin in their purchase decision, to identify preference for product origin, to compare perceived quality of products originating from the Czech Republic or other European Union countries, and to identify European Union countries associated with high-quality and low-quality food. Theoretical background is related to impact of country of product origin on product quality perception, also generation Baby Boomers is characterized. In empirical part, the results of research study are presented. A total of 206 Baby Boomers respondents in the Czech Republic were interviewed. Chi-square test was undertaken to determine whether the way how consumers perceive the food quality and origin depends on their socio-demographic characteristics.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 4th International Conference on European Integration 2018 : ICEI 2018 : May 17-18, 2018, Ostrava, Czech Republic. 3rd part

ISBN

978-80-248-4169-4

ISSN

2571-029X

e-ISSN

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Počet stran výsledku

9

Strana od-do

1571-1579

Název nakladatele

VŠB - Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

17. 5. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000462093400178