Generation Y's perception of product origin and its labelling in the context of food quality and safety

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F18%3A10240419" target="_blank" >RIV/61989100:27510/18:10240419 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Generation Y's perception of product origin and its labelling in the context of food quality and safety

Popis výsledku v původním jazyce

The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the product origin and its labelling in the context of food quality and safety. First, the theoretical background of food quality and safety, product origin, and food origin labels is discussed. The next section is devoted to the methodology of research followed by a discussion of research results. Data were collected via the online survey with 530 respondents of Generation Y. Chi-square test, Kruskal-Wallis test and Mann-Whitney U test were used to determine, whether consumer attitudes differ based on their country. Statistically significant difference between attention given to food products origin in purchase decision and respondents&apos; country was confirmed, the product origin is the most important for Poles. In comparison with Czechs and Slovaks, Poles have also stronger preference for domestic food products, believing them to be a higher quality than the foreign ones. In each respective country, awareness of food origin labels is low and their benefits are not sufficiently perceived. Statistically significant relations exist between the attitudes of Czechs and Poles as well as Slovaks and Poles, whereas there are no differences between the attitudes of Czechs and Slovaks.

Název v anglickém jazyce

Generation Y's perception of product origin and its labelling in the context of food quality and safety

Popis výsledku anglicky

The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the product origin and its labelling in the context of food quality and safety. First, the theoretical background of food quality and safety, product origin, and food origin labels is discussed. The next section is devoted to the methodology of research followed by a discussion of research results. Data were collected via the online survey with 530 respondents of Generation Y. Chi-square test, Kruskal-Wallis test and Mann-Whitney U test were used to determine, whether consumer attitudes differ based on their country. Statistically significant difference between attention given to food products origin in purchase decision and respondents&apos; country was confirmed, the product origin is the most important for Poles. In comparison with Czechs and Slovaks, Poles have also stronger preference for domestic food products, believing them to be a higher quality than the foreign ones. In each respective country, awareness of food origin labels is low and their benefits are not sufficiently perceived. Statistically significant relations exist between the attitudes of Czechs and Poles as well as Slovaks and Poles, whereas there are no differences between the attitudes of Czechs and Slovaks.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Amfiteatru Economic

ISSN

1582-9146

e-ISSN

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Svazek periodika

20

Číslo periodika v rámci svazku

47

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

16

Strana od-do

46-61

Kód UT WoS článku

000427829800004

EID výsledku v databázi Scopus

2-s2.0-85041622010