Generation Y perceptions and expectations of food quality labels in the Czech Republic and Poland

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F18%3A10240418" target="_blank" >RIV/61989100:27510/18:10240418 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.11118/actaun201866010325" target="_blank" >http://dx.doi.org/10.11118/actaun201866010325</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201866010325" target="_blank" >10.11118/actaun201866010325</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Generation Y perceptions and expectations of food quality labels in the Czech Republic and Poland

Popis výsledku v původním jazyce

The paper advances the topic of food quality labels. The main goal of the study is to explore generation Y perceptions and expectations of food quality labels in the Czech Republic and Poland. The data were collected through an online survey from 372 respondents, involving 221 of Czechs and 151 of Poles. The statistical analysis procedures including descriptive statistics, Chi-square test and Mann-Whitney U test were performed to discover whether significant differences do exist between Czech and Polish consumer attitudes to the topic. Findings show that the number of food quality labels is perceived as strongly high and confusing, it is evident mainly in the Czech Republic. Impact of quality labels on food purchases is therefore limited and the labels benefits are not understood in full range. Statistically significant differences were confirmed between attitudes of Czechs and Poles to the food products characteristics that should be guaranteed by quality labels. Futher, Czech and Polish respondents differ in their opinion on the fee for the certification and credible administrator of the labels.

Název v anglickém jazyce

Generation Y perceptions and expectations of food quality labels in the Czech Republic and Poland

Popis výsledku anglicky

The paper advances the topic of food quality labels. The main goal of the study is to explore generation Y perceptions and expectations of food quality labels in the Czech Republic and Poland. The data were collected through an online survey from 372 respondents, involving 221 of Czechs and 151 of Poles. The statistical analysis procedures including descriptive statistics, Chi-square test and Mann-Whitney U test were performed to discover whether significant differences do exist between Czech and Polish consumer attitudes to the topic. Findings show that the number of food quality labels is perceived as strongly high and confusing, it is evident mainly in the Czech Republic. Impact of quality labels on food purchases is therefore limited and the labels benefits are not understood in full range. Statistically significant differences were confirmed between attitudes of Czechs and Poles to the food products characteristics that should be guaranteed by quality labels. Futher, Czech and Polish respondents differ in their opinion on the fee for the certification and credible administrator of the labels.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

—

Svazek periodika

66

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

325-334

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85043717997