Generation Y Consumers’ Attitudes to Food Quality Labels in the Czech Republic and the Slovak Republic.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86097805" target="_blank" >RIV/61989100:27510/16:86097805 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Generation Y Consumers’ Attitudes to Food Quality Labels in the Czech Republic and the Slovak Republic.

Popis výsledku v původním jazyce

Over the last decade, preference for higher-quality food is observed. Consumers have become more exacting in their food products choices and they show growing interest in product quality and its certification. The paper is devoted to the topic of branding food products with quality labels and explores the topic from generation Y consumers’ perspective. Members of this generation are the most powerful consumer group, because they have more disposable income than that of any previous generation. The aim of the paper is to identify and compare generation Y consumers’ attitudes toward food quality labels in the Czech Republic and the Slovak Republic with focus at analysing (1) the role of quality labels as indicator of a food quality, (2) quality labels awareness, and (3) perceived benefits of the labels. A total of 379 respondents of generation Y, 221 of Czech and 158 of Slovak were interviewed in online survey. The statistical analysis procedures including Chi–square test and Mann-Whitney U test were performed to discover relations between variables. Finally, the marketing implications of the topic are discussed.

Název v anglickém jazyce

Generation Y Consumers’ Attitudes to Food Quality Labels in the Czech Republic and the Slovak Republic.

Popis výsledku anglicky

Over the last decade, preference for higher-quality food is observed. Consumers have become more exacting in their food products choices and they show growing interest in product quality and its certification. The paper is devoted to the topic of branding food products with quality labels and explores the topic from generation Y consumers’ perspective. Members of this generation are the most powerful consumer group, because they have more disposable income than that of any previous generation. The aim of the paper is to identify and compare generation Y consumers’ attitudes toward food quality labels in the Czech Republic and the Slovak Republic with focus at analysing (1) the role of quality labels as indicator of a food quality, (2) quality labels awareness, and (3) perceived benefits of the labels. A total of 379 respondents of generation Y, 221 of Czech and 158 of Slovak were interviewed in online survey. The statistical analysis procedures including Chi–square test and Mann-Whitney U test were performed to discover relations between variables. Finally, the marketing implications of the topic are discussed.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing identity: brands we love – part II : proceedings from the international scientific conference : November 8-9, 2016, Trnava, Slovak Republic

ISBN

978-80-8105-841-7

ISSN

1339-5726

e-ISSN

neuvedeno

Počet stran výsledku

11

Strana od-do

308-318

Název nakladatele

University of SS. Cyril and Methodius in Trnava

Místo vydání

Trnava

Místo konání akce

Trnava

Datum konání akce

8. 11. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000405153400031