Consumer Attitudes to Food Quality Labels in Iceland and in the Czech Republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer Attitudes to Food Quality Labels in Iceland and in the Czech Republic

Popis výsledku v původním jazyce

The purpose of food quality labels is to promote and identify food products. To consumers the quality labels should be a guarantee of quality, healthy and safe products. However, there is a question if the guarantee of food quality declared through the quality labels is important for consumers. And if quality labels are recognized by consumers, how consumers perceive them and finally if quality labels are an important factor influencing consumer behaviour. The paper deals with food products quality labels in Iceland and the Czech Republic. The aim of the paper is to identify consumers´ perception of food quality labels and to compare attitudes of Czech and Icelandic consumers. The method of analysis, questioning, synthesis and deduction were used for research aims fulfilment. Within this item, there are three main steps: 1) First part of the paper introduces the problems of food quality labelling as well as outline the labels used in the Czech and the Icelandic food products markets; 2

Název v anglickém jazyce

Consumer Attitudes to Food Quality Labels in Iceland and in the Czech Republic

Popis výsledku anglicky

The purpose of food quality labels is to promote and identify food products. To consumers the quality labels should be a guarantee of quality, healthy and safe products. However, there is a question if the guarantee of food quality declared through the quality labels is important for consumers. And if quality labels are recognized by consumers, how consumers perceive them and finally if quality labels are an important factor influencing consumer behaviour. The paper deals with food products quality labels in Iceland and the Czech Republic. The aim of the paper is to identify consumers´ perception of food quality labels and to compare attitudes of Czech and Icelandic consumers. The method of analysis, questioning, synthesis and deduction were used for research aims fulfilment. Within this item, there are three main steps: 1) First part of the paper introduces the problems of food quality labelling as well as outline the labels used in the Czech and the Icelandic food products markets; 2

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Proceedings of Economics Development and Research

ISBN

978-981-07-1080-4

ISSN

2010-4626

e-ISSN

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Počet stran výsledku

6

Strana od-do

6-11

Název nakladatele

International Association of Computer Science and Information Technology Press

Místo vydání

Hong-Kong

Místo konání akce

Hong Kong

Datum konání akce

5. 1. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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