Food Quality Labels; Insights from Customers in Two Selected European Countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86080293" target="_blank" >RIV/61989100:27510/12:86080293 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Food Quality Labels; Insights from Customers in Two Selected European Countries

Popis výsledku v původním jazyce

The paper deals with insight from customers in the Czech Republic and in Iceland into food quality labels. The aim of the paper is to compare customer attitudes from both countries and to show how quality labels are familiar to customers, how they are perceived, and if customers have interest in this topic. The paper is also focused on willingness of customers to pay a higher price for products certified with quality labels. The method of analysis, questioning, synthesis and deduction were used for research aims fulfilment. Theoretical part of the paper gives the definitions of food quality and quality labels. Further, selected food product quality labels in the Czech Republic and in Iceland are specified. In the next part, the results of marketing research are presented. A total of 267 respondents, 150 of Czech and 117 of Icelandic, were interviewed. For research results analysis, statistical methods including Pearson´s chi?square test of independence, Pearson´s coefficient of conting

Název v anglickém jazyce

Food Quality Labels; Insights from Customers in Two Selected European Countries

Popis výsledku anglicky

The paper deals with insight from customers in the Czech Republic and in Iceland into food quality labels. The aim of the paper is to compare customer attitudes from both countries and to show how quality labels are familiar to customers, how they are perceived, and if customers have interest in this topic. The paper is also focused on willingness of customers to pay a higher price for products certified with quality labels. The method of analysis, questioning, synthesis and deduction were used for research aims fulfilment. Theoretical part of the paper gives the definitions of food quality and quality labels. Further, selected food product quality labels in the Czech Republic and in Iceland are specified. In the next part, the results of marketing research are presented. A total of 267 respondents, 150 of Czech and 117 of Icelandic, were interviewed. For research results analysis, statistical methods including Pearson´s chi?square test of independence, Pearson´s coefficient of conting

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Trade, Economics and Finance

ISSN

2010-023X

e-ISSN

—

Svazek periodika

3

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CN - Čínská lidová republika

Počet stran výsledku

7

Strana od-do

52-58

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—