Consumers' attitudes towards food quality labels in selected European Union countries.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86097802" target="_blank" >RIV/61989100:27510/16:86097802 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf" target="_blank" >https://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumers' attitudes towards food quality labels in selected European Union countries.

Popis výsledku v původním jazyce

The aim of the paper is to compare the insight from consumers into food quality labels in selected countries of the European Union - the Czech Republic and the United Kingdom and to show how consumers are familiar with quality labels, how they are perceived, and if they have influence to food products purchases. In the first part of the paper, the term "quality label" is defined and food quality labels in the Czech Republic and the United Kingdom are introduced. In the next part, the results of marketing research are presented. A total of 350 respondents, 200 of Czech and 150 from the United Kingdom were interviewed. Two Czech national labels, two British national labels and three labels included in the European Union quality scheme were chosen as the objects of the research. Pearson s Chi-square test of independence was calculatedto determine whether significant differences do exist in the way consumers perceive the food quality labels based on their socio-demographic characteristics.

Název v anglickém jazyce

Consumers' attitudes towards food quality labels in selected European Union countries.

Popis výsledku anglicky

The aim of the paper is to compare the insight from consumers into food quality labels in selected countries of the European Union - the Czech Republic and the United Kingdom and to show how consumers are familiar with quality labels, how they are perceived, and if they have influence to food products purchases. In the first part of the paper, the term "quality label" is defined and food quality labels in the Czech Republic and the United Kingdom are introduced. In the next part, the results of marketing research are presented. A total of 350 respondents, 200 of Czech and 150 from the United Kingdom were interviewed. Two Czech national labels, two British national labels and three labels included in the European Union quality scheme were chosen as the objects of the research. Pearson s Chi-square test of independence was calculatedto determine whether significant differences do exist in the way consumers perceive the food quality labels based on their socio-demographic characteristics.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Výzkumný tým pro modelování ekonomických a finančních procesů na VŠB-TU Ostrava</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 3rd International Conference on European Integration 2016 : ICEI 2016 : [Part 1-2] : May 19-20, 2016, Ostrava, Czech Republic

ISBN

978-80-248-3911-0

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

1068-1077

Název nakladatele

VŠB - Technická univerzita Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

19. 5. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000387986300120