CELKOVÁ KVALITA VERSUS KVALITA PRO INDIVIDUÁLNÍHO ZÁKAZNÍKA

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F18%3A10241253" target="_blank" >RIV/61989100:27510/18:10241253 - isvavai.cz</a>

Výsledek na webu

<a href="https://conferences.euba.sk/appsconf/www_write/files/zborniky/zbornik_apps_2018.pdf" target="_blank" >https://conferences.euba.sk/appsconf/www_write/files/zborniky/zbornik_apps_2018.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

CELKOVÁ KVALITA VERSUS KVALITA PRO INDIVIDUÁLNÍHO ZÁKAZNÍKA

Popis výsledku v původním jazyce

The quality and benefits are important aspects for the consumers. The overall perception of the quality and benefit of an individual can be dissimilar for different reasons. In the most consumer tests, there is a comparison of the essential attributes of each product type that is ultimately evaluated from the overall functional point of view. However, the customers can have different product requirements, and based on this individual need, it is possible to state that the test winner may not be the right product for the customer. The aim of this paper is to evaluate the difference in the perception of the overall quality and the quality perceived by the individual customer. The authors of the paper are dealing with the concept of quality and the quality requirements defined by the FTA and R-FTA methods and, for example, the quality assessment of the razors, defining the difference in the perception of the overall quality and the quality perceived by the individual consumer. In the conclusion, they generalize the proposals for independent consumer organizations evaluating product quality.

Název v anglickém jazyce

Overall quality versus quality for individual customer

Popis výsledku anglicky

The quality and benefits are important aspects for the consumers. The overall perception of the quality and benefit of an individual can be dissimilar for different reasons. In the most consumer tests, there is a comparison of the essential attributes of each product type that is ultimately evaluated from the overall functional point of view. However, the customers can have different product requirements, and based on this individual need, it is possible to state that the test winner may not be the right product for the customer. The aim of this paper is to evaluate the difference in the perception of the overall quality and the quality perceived by the individual customer. The authors of the paper are dealing with the concept of quality and the quality requirements defined by the FTA and R-FTA methods and, for example, the quality assessment of the razors, defining the difference in the perception of the overall quality and the quality perceived by the individual consumer. In the conclusion, they generalize the proposals for independent consumer organizations evaluating product quality.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Aktuálne problémy podnikovej sféry 2018 : zborník vedeckých prác

ISBN

978-80-225-4536-5

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

155-165

Název nakladatele

Ekonóm

Místo vydání

Bratislava

Místo konání akce

Bratislava

Datum konání akce

16. 5. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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