Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F21%3A10247945" target="_blank" >RIV/61989100:27510/21:10247945 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/71226401:_____/21:N0100431 RIV/60460709:41110/21:86934

Výsledek na webu

<a href="https://www.mdpi.com/2071-1050/13/1/318" target="_blank" >https://www.mdpi.com/2071-1050/13/1/318</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su13010318" target="_blank" >10.3390/su13010318</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers

Popis výsledku v původním jazyce

Food labels allow producers to promote the unique selling points of their products and help consumers buy products with value-adding qualities. The aim of the present article is hence to explore Czech food producers&apos; expectations and experience with selected food labels. The selection was narrowed down to enterprises that had succeeded in the certification processes within the food labeling systems of European quality and origin labels (protected designation of origin (PDO), protected geographical indication (PGI), and traditional specialty guaranteed (TSG)), as well as schemes that fall under the remit of the Ministry of Agriculture of the Czech Republic, such as Klasa (Ceska potravina/Czech food, Regionalni potravina/regional food, and BIO). The research was made using an online questionnaire in January-February 2018, and was focused on determining possible discrepancies in expectations that the companies had before applying for quality/origin labels and their actual experience with the labelling systems, the benefits they had gained, and their overall experience with the labels. To compare the respondents&apos; expectations and their actual experience, both the non-parametric Wilcoxon test and t-test were used. The results show that the respondents positively evaluated the effects of marketing communication, but their expectations had been higher than what they experienced.

Název v anglickém jazyce

Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers

Popis výsledku anglicky

Food labels allow producers to promote the unique selling points of their products and help consumers buy products with value-adding qualities. The aim of the present article is hence to explore Czech food producers&apos; expectations and experience with selected food labels. The selection was narrowed down to enterprises that had succeeded in the certification processes within the food labeling systems of European quality and origin labels (protected designation of origin (PDO), protected geographical indication (PGI), and traditional specialty guaranteed (TSG)), as well as schemes that fall under the remit of the Ministry of Agriculture of the Czech Republic, such as Klasa (Ceska potravina/Czech food, Regionalni potravina/regional food, and BIO). The research was made using an online questionnaire in January-February 2018, and was focused on determining possible discrepancies in expectations that the companies had before applying for quality/origin labels and their actual experience with the labelling systems, the benefits they had gained, and their overall experience with the labels. To compare the respondents&apos; expectations and their actual experience, both the non-parametric Wilcoxon test and t-test were used. The results show that the respondents positively evaluated the effects of marketing communication, but their expectations had been higher than what they experienced.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Sustainability

ISSN

2071-1050

e-ISSN

—

Svazek periodika

13

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

13

Strana od-do

—

Kód UT WoS článku

000606396300001

EID výsledku v databázi Scopus

2-s2.0-85099072048