Brand of Quality and Origin Regionální potravina Ústecký kraj by view of customers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F18%3AN0100122" target="_blank" >RIV/71226401:_____/18:N0100122 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/61989100:27510/18:10241380

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Brand of Quality and Origin Regionální potravina Ústecký kraj by view of customers

Popis výsledku v původním jazyce

This paper presents an overview of the results of research carried out in 2017 in the Usti Region, in the Czech Republic. This research is a part of researches realized by the author team in years 2014-2017 in selected regions of the Czech Republic and focused on analyzing consumers’ recognition and preferences of the most important Czech food brand of quality and origin – Regionální potravina. The questionnaire of this survey was conducted in year 2017. A sample of 231 respondents in this region was used. The Pearson’s Chi-squared test was utilized to test the independence of the brand recognition of “Regionální potravina Ústecký kraj” on selected socio-demographic factors. The results show that in the Usti Region recognize this brand around 60 % of the respondents – inhabitants of the Usti Region in the Czech Republic. The brand is more known by young and middle-aged consumers. Also, an interesting factor is the fact that the mark is mainly known by middle-income respondents and fewer by respondents with the highest family income.

Název v anglickém jazyce

Brand of Quality and Origin Regionální potravina Ústecký kraj by view of customers

Popis výsledku anglicky

This paper presents an overview of the results of research carried out in 2017 in the Usti Region, in the Czech Republic. This research is a part of researches realized by the author team in years 2014-2017 in selected regions of the Czech Republic and focused on analyzing consumers’ recognition and preferences of the most important Czech food brand of quality and origin – Regionální potravina. The questionnaire of this survey was conducted in year 2017. A sample of 231 respondents in this region was used. The Pearson’s Chi-squared test was utilized to test the independence of the brand recognition of “Regionální potravina Ústecký kraj” on selected socio-demographic factors. The results show that in the Usti Region recognize this brand around 60 % of the respondents – inhabitants of the Usti Region in the Czech Republic. The brand is more known by young and middle-aged consumers. Also, an interesting factor is the fact that the mark is mainly known by middle-income respondents and fewer by respondents with the highest family income.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

In Agrarian Perspectives XXVII. Food safety - Food security

ISBN

978-80-213-2890-7

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

284-290

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Prague

Místo konání akce

Prague

Datum konání akce

1. 1. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000512313800039