Analysis of E-Consumer Behavior During the COVID-19 Pandemic.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F22%3A10251992" target="_blank" >RIV/61989100:27510/22:10251992 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/chapter/10.1007/978-3-030-78303-7_6#rightslink" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-030-78303-7_6#rightslink</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-78303-7_6" target="_blank" >10.1007/978-3-030-78303-7_6</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Analysis of E-Consumer Behavior During the COVID-19 Pandemic.

Popis výsledku v původním jazyce

The issue of the evolution of consumer behavior is the subject of research since the transition from production to product marketing as consumer preferences evolve over time. The chapter presents the results of the initial phase of a study of changes in consumer behavior caused by the COVID-19 pandemic. The aim of the study is to examine specific changes in B2C interactions of Czech and Slovak consumers during the first lockdown in 2020. The starting point for changing consumer preferences was the fact that the dominant part of consumer interactions shifted from brick-and-mortar to virtual environment, where e-commerce was a safe alternative to traditional forms of trading. The results suggest that both the supply and demand sides of the market were able to adapt to the nonstandard situation in a relatively short time. From the point of view of customer behavior, an increase in B2C interactions was recorded in both monitored markets. The dominant part of the interactions shifts to the time of the standard working week, the weekend decline in interactions was significantly below the average on both sides of the market. The presented results can contribute to the formulation of qualitative assumptions for deeper empirical research in the field. (C) 2022, Springer Nature Switzerland AG.

Název v anglickém jazyce

Analysis of E-Consumer Behavior During the COVID-19 Pandemic.

Popis výsledku anglicky

The issue of the evolution of consumer behavior is the subject of research since the transition from production to product marketing as consumer preferences evolve over time. The chapter presents the results of the initial phase of a study of changes in consumer behavior caused by the COVID-19 pandemic. The aim of the study is to examine specific changes in B2C interactions of Czech and Slovak consumers during the first lockdown in 2020. The starting point for changing consumer preferences was the fact that the dominant part of consumer interactions shifted from brick-and-mortar to virtual environment, where e-commerce was a safe alternative to traditional forms of trading. The results suggest that both the supply and demand sides of the market were able to adapt to the nonstandard situation in a relatively short time. From the point of view of customer behavior, an increase in B2C interactions was recorded in both monitored markets. The dominant part of the interactions shifts to the time of the standard working week, the weekend decline in interactions was significantly below the average on both sides of the market. The presented results can contribute to the formulation of qualitative assumptions for deeper empirical research in the field. (C) 2022, Springer Nature Switzerland AG.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge

ISBN

978-3-030-78302-0

Počet stran výsledku

20

Strana od-do

95-114

Počet stran knihy

118

Název nakladatele

Springer

Místo vydání

Vídeň

Kód UT WoS kapitoly

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