Negativists, enthusiasts and others: a typology of players in free-to-play games

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F23%3A10239982" target="_blank" >RIV/61989100:27510/23:10239982 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/article/10.1007/s11042-022-13647-9" target="_blank" >https://link.springer.com/article/10.1007/s11042-022-13647-9</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/s11042-022-13647-9" target="_blank" >10.1007/s11042-022-13647-9</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Negativists, enthusiasts and others: a typology of players in free-to-play games

Popis výsledku v původním jazyce

The purpose of this paper is to design a multidimensional typology of free-to-play gamers based on the theory of consumer values in order to test whether the types of gamers differ in their premium content consumer buying behaviour. Design/methodology/approach - The study uses a survey of 839 Czech free-to-play gamers, where the players motivations are tested across 27 items. Factor analysis is then used to identify 6 different factors (values) influencing the gamers. These factors are then used as variables in the cluster analysis, in order to identify 5 distinct gamer types. Findings - Two new gamer types, previously unidentified in the literature, have been identified (negativists and enthusiasts), alongside three more &quot;standard&quot; game types (economic aesthetes, identification seekers and killers). Each type differs in their gaming (length of gameplay and genres of games played) and premium content purchasing behaviour (average monthly spend), as well as some demographic characteristics (e. g. age). Research limitations/implications - As gaming communities on Facebook were used as to distribute the questionnaire, the sample includes a number of casual gamers, which leads to lower generalization of the study. Further qualitative studies of gamers of different types would also enhance our understanding of the different motivations. Originality/value - This paper posits a new multidimensional typology of free-to-play gamers, identifies two previously unidentified gamer types and ties these types to different purchasing and gaming behaviour. Keywords - computer games; player typology; free-to-play games; purchasing behavior; virtual goods.

Název v anglickém jazyce

Negativists, enthusiasts and others: a typology of players in free-to-play games

Popis výsledku anglicky

The purpose of this paper is to design a multidimensional typology of free-to-play gamers based on the theory of consumer values in order to test whether the types of gamers differ in their premium content consumer buying behaviour. Design/methodology/approach - The study uses a survey of 839 Czech free-to-play gamers, where the players motivations are tested across 27 items. Factor analysis is then used to identify 6 different factors (values) influencing the gamers. These factors are then used as variables in the cluster analysis, in order to identify 5 distinct gamer types. Findings - Two new gamer types, previously unidentified in the literature, have been identified (negativists and enthusiasts), alongside three more &quot;standard&quot; game types (economic aesthetes, identification seekers and killers). Each type differs in their gaming (length of gameplay and genres of games played) and premium content purchasing behaviour (average monthly spend), as well as some demographic characteristics (e. g. age). Research limitations/implications - As gaming communities on Facebook were used as to distribute the questionnaire, the sample includes a number of casual gamers, which leads to lower generalization of the study. Further qualitative studies of gamers of different types would also enhance our understanding of the different motivations. Originality/value - This paper posits a new multidimensional typology of free-to-play gamers, identifies two previously unidentified gamer types and ties these types to different purchasing and gaming behaviour. Keywords - computer games; player typology; free-to-play games; purchasing behavior; virtual goods.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Multimedia Tools and Applications

ISSN

1380-7501

e-ISSN

1573-7721

Svazek periodika

82

Číslo periodika v rámci svazku

5

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

22

Strana od-do

7939-7960

Kód UT WoS článku

000840595500004

EID výsledku v databázi Scopus

2-s2.0-85136021245