CONSUMER PREFERENCES IN TERMS OF PRODUCT QUALITY AND PRICE
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F25%3A10257549" target="_blank" >RIV/61989100:27510/25:10257549 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.56734/ijbms.v6n4a6" target="_blank" >https://doi.org/10.56734/ijbms.v6n4a6</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.56734/ijbms.v6n4a6" target="_blank" >10.56734/ijbms.v6n4a6</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
CONSUMER PREFERENCES IN TERMS OF PRODUCT QUALITY AND PRICE
Popis výsledku v původním jazyce
The article examines the relationship between product quality and price from the consumers' perspective. It emphasizes that customer preferences are primarily influenced by their income but also by factors such as age, education, and region. Based on the classification of consumers into four groups according to income and purchasing behavior (snob, demanding, standard, and undemanding customer), the article demonstrates that higher-income groups place greater emphasis on quality. A study conducted on a sample of 380 respondents compares quality preferences across nine types of products (food, clothing, and drugstore goods), and statistical analysis confirms that individuals with higher incomes choose quality significantly more often. The results indicate that quality preference increases with income, yet price remains a key decision-making factor for lower-income groups.
Název v anglickém jazyce
CONSUMER PREFERENCES IN TERMS OF PRODUCT QUALITY AND PRICE
Popis výsledku anglicky
The article examines the relationship between product quality and price from the consumers' perspective. It emphasizes that customer preferences are primarily influenced by their income but also by factors such as age, education, and region. Based on the classification of consumers into four groups according to income and purchasing behavior (snob, demanding, standard, and undemanding customer), the article demonstrates that higher-income groups place greater emphasis on quality. A study conducted on a sample of 380 respondents compares quality preferences across nine types of products (food, clothing, and drugstore goods), and statistical analysis confirms that individuals with higher incomes choose quality significantly more often. The results indicate that quality preference increases with income, yet price remains a key decision-making factor for lower-income groups.
Klasifikace
Druh
J<sub>ost</sub> - Ostatní články v recenzovaných periodicích
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2025
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
International Journal of Business & Management Studies
ISSN
2694-1430
e-ISSN
2694-1449
Svazek periodika
06
Číslo periodika v rámci svazku
04
Stát vydavatele periodika
US - Spojené státy americké
Počet stran výsledku
5
Strana od-do
70-74
Kód UT WoS článku
—
EID výsledku v databázi Scopus
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