Faktory konkurenceschopnosti firmy

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F07%3A00111733" target="_blank" >RIV/62156489:43110/07:00111733 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The competitive strength factors of the company

Popis výsledku v původním jazyce

PATRIA Kobylí, Inc. is one of the traditional wine-growers and producers of quality wines based in southern Moravia. Farming on 152 hectares, PATRIA Kobylí supplies the market with more than 1 million litres of wine per year. Its offers an assortment of14 whites and 6 blue wines. The company focuses on wines designed for gastronomes and distributed to selected specialized wine-merchants. But since 2003 the sales of the company's wines have been declining. The sales in the individual months of 2006 werethe lowest for the last 6 years. But the aim of the company will not be to increase sales volume but the wine quality and services and sales techniques and so maintain their position in the market. The company started to analyze its strengths and weaknesses and extended its portfolio of Saint Martin wine and special wines and sparkling wines. This paper is part of the Research proposal MSM 6215648904 being undertaken by the FBE MUAF in Brno.

Název v anglickém jazyce

The competitive strength factors of the company

Popis výsledku anglicky

PATRIA Kobylí, Inc. is one of the traditional wine-growers and producers of quality wines based in southern Moravia. Farming on 152 hectares, PATRIA Kobylí supplies the market with more than 1 million litres of wine per year. Its offers an assortment of14 whites and 6 blue wines. The company focuses on wines designed for gastronomes and distributed to selected specialized wine-merchants. But since 2003 the sales of the company's wines have been declining. The sales in the individual months of 2006 werethe lowest for the last 6 years. But the aim of the company will not be to increase sales volume but the wine quality and services and sales techniques and so maintain their position in the market. The company started to analyze its strengths and weaknesses and extended its portfolio of Saint Martin wine and special wines and sparkling wines. This paper is part of the Research proposal MSM 6215648904 being undertaken by the FBE MUAF in Brno.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural Economics

ISSN

0139-570X

e-ISSN

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Svazek periodika

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Číslo periodika v rámci svazku

53

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

312-317

Kód UT WoS článku

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EID výsledku v databázi Scopus

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