Household Consumer Behaviour at Purchasing Grocery Goods

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F08%3A00121979" target="_blank" >RIV/62156489:43110/08:00121979 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Household Consumer Behaviour at Purchasing Grocery Goods

Popis výsledku v původním jazyce

The article analyses behaviour of Czech households in the grocery goods market in the year 2006. The surveyed factors biasing purchase groceries were price, brand, quality, characteristics of goods, manners, dispraise awards, advertisement, innovation, recommendation of friends and related persons, point of purchase, information sources etc. Primary data was gained by using the electronic questioning technology. Through its mediation was gained information on 727 Czech household in the year 2006 and 1074 household in the year 2005 in terms of research compiled by the Department of Marketing and Trade on the Faculty of Business and Economics Mendel University of Agriculture and Forestry in Brno. Part of the article represents comparison of influence level by factors biasing consumer behaviour between research periods.

Název v anglickém jazyce

Household Consumer Behaviour at Purchasing Grocery Goods

Popis výsledku anglicky

The article analyses behaviour of Czech households in the grocery goods market in the year 2006. The surveyed factors biasing purchase groceries were price, brand, quality, characteristics of goods, manners, dispraise awards, advertisement, innovation, recommendation of friends and related persons, point of purchase, information sources etc. Primary data was gained by using the electronic questioning technology. Through its mediation was gained information on 727 Czech household in the year 2006 and 1074 household in the year 2005 in terms of research compiled by the Department of Marketing and Trade on the Faculty of Business and Economics Mendel University of Agriculture and Forestry in Brno. Part of the article represents comparison of influence level by factors biasing consumer behaviour between research periods.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Oeconomica et Informatica

ISSN

1335-2571

e-ISSN

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Svazek periodika

11

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

4

Strana od-do

24-27

Kód UT WoS článku

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EID výsledku v databázi Scopus

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