Destinační management

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F08%3A00125537" target="_blank" >RIV/62156489:43110/08:00125537 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Destination management

Popis výsledku v původním jazyce

This paper deals with problems of destination management. It focuses on describing crucial principles of destination management and consecutively on proving the functionality of these principles in practice in an area with a high potential for tourism development. In the selected South-Moravian region (JMK) we have explored whether an existing organization of destination management can be found in this region (DMC destination Management Company) and to which extent it participates on the management andefficient development of tourism. To reach the set targets we have used a secondary analysis of current data, a depth interview with a destination agency manager and an orientation questionnaire survey among business subjects. The results have shown thatthe level of cooperation between the destination agency in JMK and the subjects of tourism is not on such a level and not as intensive as proclaimed by the South - Moravian Tourist Authority (CCRJM -- the organization established with th

Název v anglickém jazyce

Destination management

Popis výsledku anglicky

This paper deals with problems of destination management. It focuses on describing crucial principles of destination management and consecutively on proving the functionality of these principles in practice in an area with a high potential for tourism development. In the selected South-Moravian region (JMK) we have explored whether an existing organization of destination management can be found in this region (DMC destination Management Company) and to which extent it participates on the management andefficient development of tourism. To reach the set targets we have used a secondary analysis of current data, a depth interview with a destination agency manager and an orientation questionnaire survey among business subjects. The results have shown thatthe level of cooperation between the destination agency in JMK and the subjects of tourism is not on such a level and not as intensive as proclaimed by the South - Moravian Tourist Authority (CCRJM -- the organization established with th

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural economics : Zemědělská ekonomika

ISSN

0139-570X

e-ISSN

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Svazek periodika

9

Číslo periodika v rámci svazku

54

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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