Rozhodovací proces rodin

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Decision Making Process of Families

Popis výsledku v původním jazyce

This paper tries to identify and find a way how to describe process of decision making among members of household. Thus, in what roles act the individual household members in a purchase process (initiator, influencer, decision maker, and buyer) of specified consumption basket, including general products consumed by households, which were carefully chosen. It is described how decisions among household members differ according to product categories and type of households. In other words how an involvementof each member of a household differs depending on product category and its close environment. It stresses out comparison of results with stereotypes in consumer decision making process and how these factors influence marketing communication with customers. The secondary objective was to find an approach to this research issue in general, in terms of processing, formulation of the objectives and their methods of fulfilling them. Thus a test of this technique, because of absence of other

Název v anglickém jazyce

Decision Making Process of Families

Popis výsledku anglicky

This paper tries to identify and find a way how to describe process of decision making among members of household. Thus, in what roles act the individual household members in a purchase process (initiator, influencer, decision maker, and buyer) of specified consumption basket, including general products consumed by households, which were carefully chosen. It is described how decisions among household members differ according to product categories and type of households. In other words how an involvementof each member of a household differs depending on product category and its close environment. It stresses out comparison of results with stereotypes in consumer decision making process and how these factors influence marketing communication with customers. The secondary objective was to find an approach to this research issue in general, in terms of processing, formulation of the objectives and their methods of fulfilling them. Thus a test of this technique, because of absence of other

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Journal of Management Cases

ISBN

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ISSN

1741-6264

e-ISSN

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Počet stran výsledku

7

Strana od-do

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Název nakladatele

Access Press UK, 1 Hillside Gardens , Darwen

Místo vydání

Lancashire, BB3 2NJ

Místo konání akce

Nicosia

Datum konání akce

26. 3. 2008

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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