Aplikace principů behaviorální ekonomie na trhu potravin

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F09%3A00139786" target="_blank" >RIV/62156489:43110/09:00139786 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Application of behavioral economy principles in the grocery market

Popis výsledku v původním jazyce

Article presents the contribution to research of questions concerning price conception from the point of view of behavioral economy. According to this scientific discipline, contrary to the neo-classical economy, price isn't always the most important factor factor determining consumer's purchase decision. Traditional spheres of behavioral approach to price perception have long been the analyses of purchase processes of electronics and financial market products. Againts this conception the authors propose their own thesis on possibilities of behavioral approach utilization on the grocery market. Foodstuff is specific in many aspects, which is given by matter of fact that food product very often satisfy the very basic human needs. The thesis is backed upby results of the primary inquiry with 3 520 respondents which had unveiled the fact that consumer's price perception of grocery products should be more likely examined by means of behavioral economy than classical theory of rational cho

Název v anglickém jazyce

Application of behavioral economy principles in the grocery market

Popis výsledku anglicky

Article presents the contribution to research of questions concerning price conception from the point of view of behavioral economy. According to this scientific discipline, contrary to the neo-classical economy, price isn't always the most important factor factor determining consumer's purchase decision. Traditional spheres of behavioral approach to price perception have long been the analyses of purchase processes of electronics and financial market products. Againts this conception the authors propose their own thesis on possibilities of behavioral approach utilization on the grocery market. Foodstuff is specific in many aspects, which is given by matter of fact that food product very often satisfy the very basic human needs. The thesis is backed upby results of the primary inquiry with 3 520 respondents which had unveiled the fact that consumer's price perception of grocery products should be more likely examined by means of behavioral economy than classical theory of rational cho

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural economics : Zemědělská ekonomika

ISSN

0139-570X

e-ISSN

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Svazek periodika

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Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

1

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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