Consumer behaviour of customers on the food market in Czech Republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer behaviour of customers on the food market in Czech Republic

Popis výsledku v původním jazyce

This article deals with consumer behavior in the market of food products. Monitors and explains consumer behavior in the process of shopping food products, choice of location and factors affecting this process. These basic findings are supplemented by additional informations, which are related to the purchase of food itself. Marketing research is conducted to achieve these targets and it is realized by using a questionnary system ReLa. The results are statistically evaluated then. Data were collected within the whole Czech Republic with an output sample of 2355 respondents. Czech consumers are usually buying groceries in supermarkets and they depend on whether the goods are fresh and of high quality.

Název v anglickém jazyce

Consumer behaviour of customers on the food market in Czech Republic

Popis výsledku anglicky

This article deals with consumer behavior in the market of food products. Monitors and explains consumer behavior in the process of shopping food products, choice of location and factors affecting this process. These basic findings are supplemented by additional informations, which are related to the purchase of food itself. Marketing research is conducted to achieve these targets and it is realized by using a questionnary system ReLa. The results are statistically evaluated then. Data were collected within the whole Czech Republic with an output sample of 2355 respondents. Czech consumers are usually buying groceries in supermarkets and they depend on whether the goods are fresh and of high quality.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

PEFnet 2012

ISBN

978-80-7375-669-7

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

1-11

Název nakladatele

Mendel University in Brno

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

1. 1. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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