Business Recession and its Influence on Consumer Buying Behaviour

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU102329" target="_blank" >RIV/00216305:26510/12:PU102329 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Business Recession and its Influence on Consumer Buying Behaviour

Popis výsledku v původním jazyce

The paper is an economic study, finding an answer to the question, how business recession may influence consumer buying behaviour. The main objective of the study is the area of retail foodstuff in the Czech Republic and the price elasticity of demand. The fact that the economic recession impacted consumers purchasing power has consequences in the retail foodstuff, as decreasing food consumption and the structural changes in household consumption. Czech consumers are highly cost-oriented, so the preference of cheaper and lower quality products is increasing. Sensitivity of the changes in the groceries purchasing quantity in dependence on their prices is reflected in demand price elasticity (further only DPE). Despite the fact that the food-processing industry is generally considered to be a cyclically neutral, which means that the stadium of business cycle does not affect the demand for products of the industry, it is possible to prove considerable differences in DPE of various commodi

Název v anglickém jazyce

Business Recession and its Influence on Consumer Buying Behaviour

Popis výsledku anglicky

The paper is an economic study, finding an answer to the question, how business recession may influence consumer buying behaviour. The main objective of the study is the area of retail foodstuff in the Czech Republic and the price elasticity of demand. The fact that the economic recession impacted consumers purchasing power has consequences in the retail foodstuff, as decreasing food consumption and the structural changes in household consumption. Czech consumers are highly cost-oriented, so the preference of cheaper and lower quality products is increasing. Sensitivity of the changes in the groceries purchasing quantity in dependence on their prices is reflected in demand price elasticity (further only DPE). Despite the fact that the food-processing industry is generally considered to be a cyclically neutral, which means that the stadium of business cycle does not affect the demand for products of the industry, it is possible to prove considerable differences in DPE of various commodi

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Innovation Vision 2020

ISBN

978-0-9821489-8-3

ISSN

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e-ISSN

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Počet stran výsledku

14

Strana od-do

448-461

Název nakladatele

IBIMA Publishing

Místo vydání

Barcelona

Místo konání akce

Barcelona

Datum konání akce

12. 11. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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