Factors of Company Retail Prosperity

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU102328" target="_blank" >RIV/00216305:26510/12:PU102328 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Factors of Company Retail Prosperity

Popis výsledku v původním jazyce

This paper focuses on the identification of the most important factors of company prosperity. The main objective of the study is the area of retail foodstuff in the Czech Republic. This specific retail market can be characterized as highly competitive, mostly by way of external sources. Despite the fact that the foodstuff branch is generally considered to be a cyclically neutral area, the current economic recession in the Czech Republic is not only closely linked to the decrease of food consumption, butalso to the structural changes in household consumption. Czech consumers are highly cost oriented, so the preference of cheaper, lower quality products is increasing. The prosperity of retail foodstuff companies is affected by many factors, including not only general economics-related effects, but also social, political and psychological aspects. These factors all frame the conditions of consumer demand. Therefore, the study is aimed on a consumer demand analysis. The demand analysis in

Název v anglickém jazyce

Factors of Company Retail Prosperity

Popis výsledku anglicky

This paper focuses on the identification of the most important factors of company prosperity. The main objective of the study is the area of retail foodstuff in the Czech Republic. This specific retail market can be characterized as highly competitive, mostly by way of external sources. Despite the fact that the foodstuff branch is generally considered to be a cyclically neutral area, the current economic recession in the Czech Republic is not only closely linked to the decrease of food consumption, butalso to the structural changes in household consumption. Czech consumers are highly cost oriented, so the preference of cheaper, lower quality products is increasing. The prosperity of retail foodstuff companies is affected by many factors, including not only general economics-related effects, but also social, political and psychological aspects. These factors all frame the conditions of consumer demand. Therefore, the study is aimed on a consumer demand analysis. The demand analysis in

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Innovation Vision 2020

ISBN

978-0-9821489-8-3

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

462-472

Název nakladatele

IBIMA Publishing

Místo vydání

Barcelona

Místo konání akce

Barcelona

Datum konání akce

12. 11. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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