Structure and determinants of consumer expenditures

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F11%3A00143060" target="_blank" >RIV/62156489:43110/11:00143060 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Structure and determinants of consumer expenditures

Popis výsledku v původním jazyce

The local and worldwide present economic situation is often judged and discussed on the basis of the consumer expenditures development. Consumer expenditures or a buying behaviour outcome of each individual market subject is in marketing defined as a product and service seeking, from that consumers expect satisfying of their needs. On the basis of the introduced determination, the authors conducted a marketing research. Realized facts in combination with a marketing insight into consumer expenditures realization served as a starting-point for an analysis of factors forming a consumer's buying decision. The introduced results are naturally just a view into the potential of the realized research result analysis. Development and testing of hypotheses hascontinually been proceeding.

Název v anglickém jazyce

Structure and determinants of consumer expenditures

Popis výsledku anglicky

The local and worldwide present economic situation is often judged and discussed on the basis of the consumer expenditures development. Consumer expenditures or a buying behaviour outcome of each individual market subject is in marketing defined as a product and service seeking, from that consumers expect satisfying of their needs. On the basis of the introduced determination, the authors conducted a marketing research. Realized facts in combination with a marketing insight into consumer expenditures realization served as a starting-point for an analysis of factors forming a consumer's buying decision. The introduced results are naturally just a view into the potential of the realized research result analysis. Development and testing of hypotheses hascontinually been proceeding.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

E a M: Ekonomie a Management

ISSN

1212-3609

e-ISSN

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Svazek periodika

XIV

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

45-50

Kód UT WoS článku

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EID výsledku v databázi Scopus

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