THE INFLUENCE OF INTERNET MARKETING ON CONSUMER BUYING BEHAVIOUR (GEORGIA’S EXAMPLE)

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F19%3A63523794" target="_blank" >RIV/70883521:28120/19:63523794 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.7441/dokbat.2019.108" target="_blank" >http://dx.doi.org/10.7441/dokbat.2019.108</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/dokbat.2019.108" target="_blank" >10.7441/dokbat.2019.108</a>

Jazyk výsledku

angličtina

Název v původním jazyce

THE INFLUENCE OF INTERNET MARKETING ON CONSUMER BUYING BEHAVIOUR (GEORGIA’S EXAMPLE)

Popis výsledku v původním jazyce

The paper shows that the increase of internet users is characterized in high rates in the world and in Georgia as well and it leads the changes in consumer buying behaviour. I have made a research to study how buying behaviour is connected to internet marketing. In the research, it is identified the main tendencies of getting involved in the internet space. It is studied how internet advertising can impacts the buying behaviour. What factors make consumers change their attitude and move from shops to online tools? Also, the research focuses on the connection between buying frequencies and consumer behaviour. In the paper, it is evaluated the level of internet marketing development in Georgia. There are some recommendations for companies on how to improve the internet marketing level and there are some advantages shown after following these recommendations. Finally, the results show the correlation between internet marketing and consumer behaviour.

Název v anglickém jazyce

THE INFLUENCE OF INTERNET MARKETING ON CONSUMER BUYING BEHAVIOUR (GEORGIA’S EXAMPLE)

Popis výsledku anglicky

The paper shows that the increase of internet users is characterized in high rates in the world and in Georgia as well and it leads the changes in consumer buying behaviour. I have made a research to study how buying behaviour is connected to internet marketing. In the research, it is identified the main tendencies of getting involved in the internet space. It is studied how internet advertising can impacts the buying behaviour. What factors make consumers change their attitude and move from shops to online tools? Also, the research focuses on the connection between buying frequencies and consumer behaviour. In the paper, it is evaluated the level of internet marketing development in Georgia. There are some recommendations for companies on how to improve the internet marketing level and there are some advantages shown after following these recommendations. Finally, the results show the correlation between internet marketing and consumer behaviour.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DOKBAT 2019 - 15th International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7454-893-2

ISSN

—

e-ISSN

—

Počet stran výsledku

6

Strana od-do

1100-1105

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

6. 11. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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